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Volume 5, Issue 1

Journal of Foodservice Business Research

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Journal of Foodservice Business Research, Volume 5, Issue 1 (2002)

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Journal of Foodservice Business Research, Volume 5, Issue 1 (2002)

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Original Articles

Article

The Components of Total Perceived Price

An Empirical Analysis in Restaurant Services

Marta Pedraja Iglesias & M. Jesus Yague Guillen

Pages: 1-22

Published online: 08 Nov 2010

AbstractforThe Components of Total Perceived Price | References | PDF (630.8 KB)

242 Views
13 CrossRef citations
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Article

Should Strategic Market Management Replace Strategic Management as the Planning Model for Restaurant Decision-Making?

Allen Z. Reich

Pages: 23-43

Published online: 08 Nov 2010

AbstractforShould Strategic Market Management Replace Strategic Management as the Planning Model for Restaurant Decision-Making? | References | PDF (624.6 KB)

313 Views
2 CrossRef citations
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Article

The Influence of Store Image on Store Loyalty in Hong Kong's Quick Service Restaurant Industry

Gerard Prendergast & Ho Wai Man

Pages: 45-59

Published online: 08 Nov 2010

AbstractforThe Influence of Store Image on Store Loyalty in Hong Kong's Quick Service Restaurant Industry | References | PDF (590.8 KB)

487 Views
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Article

Brewpubs

The Marketing of a Growth Segment

Clayton Barrows & Cynthia Fransen

Pages: 61-78

Published online: 08 Nov 2010

AbstractforBrewpubs | References | PDF (756 KB)

123 Views
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Article

Restaurant Patronage and the Ethnic Groups in Singapore

An Exploratory Investigation Using Barker's Model

Muhammad A. Sadi

Pages: 79-99

Published online: 08 Nov 2010

AbstractforRestaurant Patronage and the Ethnic Groups in Singapore | References | PDF (666.7 KB)

227 Views
4 CrossRef citations
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Article

A Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur

Izabela Knychalska & Margaret Shaw

Pages: 101-117

Published online: 08 Nov 2010

AbstractforA Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur | References | PDF (599.4 KB)

139 Views
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RESEARCH NOTE

Article

Restaurants, Music Licensing, and the United States Copyright Code

Kevin R. Fish

Pages: 119-127

Published online: 08 Nov 2010

First Page PreviewforRestaurants, Music Licensing, and the United States Copyright Code | PDF (537.3 KB)

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