Journal of Foodservice Business Research, Volume 27, Issue 4 (2024)

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Journal of Foodservice Business Research, Volume 27, Issue 4 (2024)

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Research Article

Article
Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains
Nesma Mostafa Mobarak, Mohamed A. Nassar & Mona Omar Barakat
Pages: 383-408
Published online: 26 Jul 2022
AbstractforCause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains | Full Text | References | PDF (701.7 KB) | EPUB
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Article
Marketing environmental responsibility through “green” menus
Ester Noguer-Juncà & Francesc Fusté-Forné
Pages: 409-418
Published online: 05 Aug 2022
AbstractforMarketing environmental responsibility through “green” menus | Full Text | References | PDF (466.2 KB) | EPUB
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Article
Gaining young customer trust in online food service during the COVID-19 pandemic incorporating valence theory and the quality-based behavior model
Dwi Suhartanto, David Dean, Gundur Leo & Ni Nyoman Triyuni
Pages: 419-441
Published online: 22 Jul 2022
AbstractforGaining young customer trust in online food service during the COVID-19 pandemic incorporating valence theory and the quality-based behavior model | Full Text | References | PDF (600.4 KB) | EPUB
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Article
What is truly representative: the development of a Restaurant Authenticity Scale (RAS)
Jamie A. Levitt, Robin B. DiPietro, Fang Meng, Clayton Barrows & Sandy Strick
Pages: 442-472
Published online: 29 Jul 2022
AbstractforWhat is truly representative: the development of a Restaurant Authenticity Scale (RAS) | Full Text | References | PDF (509.8 KB) | EPUB
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Article
Further exploration into Restaurant Food Choices By Moms
Cathleen S. Jones
Pages: 473-496
Published online: 25 Jul 2022
AbstractforFurther exploration into Restaurant Food Choices By Moms | Full Text | References | PDF (1.6 MB) | EPUB
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