Journal of Food Products Marketing, Volume 11, Issue 4 (2006)

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Journal of Food Products Marketing, Volume 11, Issue 4 (2006)

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EDITOR'S COMMENTS

EDITOR'S COMMENTS
John L. Stanton Jr.
Page: 1
Published online: 08 Sep 2008
CitationforEDITOR'S COMMENTS | PDF (513.6 KB)
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Original Articles

Article
An Evaluation of Consumer Willingness to Pay for Organic Produce in the Northeastern U.S.
Ramu Govindasamy, Marc DeCongelio & Sanjib Bhuyan
Pages: 3-20
Published online: 08 Sep 2008
AbstractforAn Evaluation of Consumer Willingness to Pay for Organic Produce in the Northeastern U.S. | References | PDF (617.9 KB)
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Article
Marketing “Frankenfood”
Appealing to Hearts or Minds?
Maria Kniazeva
Pages: 21-39
Published online: 08 Sep 2008
AbstractforMarketing “Frankenfood” | References | PDF (604.3 KB)
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Article
Territorial Food Product Perceptions in Greece and Spain
A Logit Modelling Approach
George Philippidis & Ana I. Sanjuán
Pages: 41-62
Published online: 08 Sep 2008
AbstractforTerritorial Food Product Perceptions in Greece and Spain | References | PDF (659 KB)
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Article
The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior
James E. Finch
Pages: 63-76
Published online: 08 Sep 2008
AbstractforThe Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior | References | PDF (592.3 KB)
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Article
Consumer-Based Brand Equity versus Product-Attribute Utility
A Comparative Approach for Craft Beer
Ulrich R. Orth & Kannapon Lopetcharat
Pages: 77-90
Published online: 08 Sep 2008
AbstractforConsumer-Based Brand Equity versus Product-Attribute Utility | References | PDF (597.9 KB)
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Article
The Small Food Manufacturing Sector in the Irish Grocery Market
Ensuring Survival by Closing the Supplier-Customer Requirements Gap
Philip Cantillon, Alan Collins & Paul O'Reilly
Pages: 91-108
Published online: 08 Sep 2008
AbstractforThe Small Food Manufacturing Sector in the Irish Grocery Market | References | PDF (727.7 KB)
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Article
The Effects of Country of Origin on UK Consumers' Perceptions of Imported Wines
Christian Felzensztein & Keith Dinnie
Pages: 109-117
Published online: 08 Sep 2008
AbstractforThe Effects of Country of Origin on UK Consumers' Perceptions of Imported Wines | References | PDF (611 KB)
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