Journal of Food Products Marketing, Volume 23, Issue 3 (2017)

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Journal of Food Products Marketing, Volume 23, Issue 3 (2017)

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Articles

Article
Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention
Edward Shih-Tse Wang
Pages: 239-250
Published online: 10 Feb 2015
AbstractforDifferent Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention | Full Text | References | PDF (868.4 KB)
  • 3249 Views
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Article
Perception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation
Anne-Sophie Binninger
Pages: 251-266
Published online: 09 Mar 2015
AbstractforPerception of Naturalness of Food Packaging and Its Role in Consumer Product Evaluation | Full Text | References | PDF (1.1 MB)
  • 3634 Views
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Article
Fish Consumers: Environmental Attitudes and Purchasing Behavior
Sylvia Smith, Sarah Varble & Silvia Secchi
Pages: 267-282
Published online: 03 Mar 2015
AbstractforFish Consumers: Environmental Attitudes and Purchasing Behavior | Full Text | References | PDF (1 MB)
  • 766 Views
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Original Articles

Article
Assessment of the Economic Benefits From U.S. Meat Export Federation (USMEF)’s Marketing Investment in South Korea
Renee Kim & Jong Min Park
Pages: 283-302
Published online: 30 Sep 2015
AbstractforAssessment of the Economic Benefits From U.S. Meat Export Federation (USMEF)’s Marketing Investment in South Korea | Full Text | References | PDF (1.7 MB)
  • 236 Views
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Article
The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector
Benedetto Cannatelli, Matteo Pedrini & Marco Grumo
Pages: 303-325
Published online: 29 Oct 2015
AbstractforThe Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector | Full Text | References | PDF (1.4 MB)
  • 1002 Views
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Article
Food Values Applied to Livestock Products
Garrett Lister, Glynn T. Tonsor, Marcus Brix, Ted C. Schroeder & Chen Yang
Pages: 326-341
Published online: 03 Mar 2017
AbstractforFood Values Applied to Livestock Products | Full Text | References | PDF (1.1 MB)
  • 586 Views
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Article
Branding Food Culture: UNESCO Creative Cities of Gastronomy
David Pearson & Thomas Pearson
Pages: 342-355
Published online: 15 Dec 2015
AbstractforBranding Food Culture: UNESCO Creative Cities of Gastronomy | Full Text | References | PDF (999.9 KB)
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