Journal of Food Products Marketing, Volume 25, Issue 3 (2019)

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Journal of Food Products Marketing, Volume 25, Issue 3 (2019)

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Articles

Article
You eat “like a girl”: gender differences in content and effects of food advertising depicting sports
Jessica Castonguay & Aysen Bakir
Pages: 233-256
Published online: 24 Sep 2018
AbstractforYou eat “like a girl”: gender differences in content and effects of food advertising depicting sports | Full Text | References | PDF (1.5 MB) | EPUB
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Article
A Systematic Review on the Effects of Personalized Price Promotions for Food Products
Minh Thi Thuy Nguyen, Agnes Emberger-Klein & Klaus Menrad
Pages: 257-275
Published online: 08 Oct 2018
AbstractforA Systematic Review on the Effects of Personalized Price Promotions for Food Products | Full Text | References | PDF (1.5 MB) | EPUB
  • 763 Views
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Article
Attitudes and Motivations Toward Craft Beer Consumption: An Explanatory Study in Two Different Countries
Sergio Rivaroli, Jörg Lindenmeier & Roberta Spadoni
Pages: 276-294
Published online: 10 Oct 2018
AbstractforAttitudes and Motivations Toward Craft Beer Consumption: An Explanatory Study in Two Different Countries | Full Text | References | PDF (1.7 MB) | EPUB
  • 1744 Views
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Article
The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey
Marina Girju & Mark Ratchford
Pages: 295-321
Published online: 06 Dec 2018
AbstractforThe Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey | Full Text | References | PDF (1.7 MB) | EPUB
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Article
The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant
Leonardo Aureliano-Silva, Carlos Alberto Alves & Sérgio Luiz do Amaral Moretti
Pages: 322-339
Published online: 05 Dec 2018
AbstractforThe Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant | Full Text | References | PDF (1.6 MB) | EPUB
  • 249 Views
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Article
Perceptual Density of Guava Juice: The Effect of Image Location and Surface Texture
Ana M. Arboleda
Pages: 340-354
Published online: 12 Dec 2018
AbstractforPerceptual Density of Guava Juice: The Effect of Image Location and Surface Texture | Full Text | References | PDF (1.2 MB) | EPUB
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