Journal of Global Marketing, Volume 27, Issue 4 (2014)

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Journal of Global Marketing, Volume 27, Issue 4 (2014)

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Original Articles

Article
Analysis of the Awareness of Green Products in the City of Kolkata
Debaprayag Chaudhuri
Pages: 207-212
Published online: 12 Aug 2014
AbstractforAnalysis of the Awareness of Green Products in the City of Kolkata | Full Text | References | PDF (61.2 KB)
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Article
Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services
Davis Lazarus, Anupam Krishna & Sunishtha Dhaka
Pages: 213-225
Published online: 12 Aug 2014
AbstractforCo-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services | Full Text | References | PDF (365.9 KB)
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Article
Shopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands
Anubhav A. Mishra
Pages: 226-246
Published online: 12 Aug 2014
AbstractforShopping Value, Satisfaction, and Behavioral Intentions: A Sociodemographic and Interproduct Category Study on Private Label Brands | Full Text | References | PDF (193.4 KB)
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Article
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
Jonathan A. Jensen, Joe Cobbs & Mark D. Groza
Pages: 247-261
Published online: 12 Aug 2014
AbstractforThe Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing | Full Text | References | PDF (158 KB)
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Article
Explicating the Reverse Internationalization Processes of Firms
Itzhak Gnizy & Aviv Shoham
Pages: 262-283
Published online: 12 Aug 2014
AbstractforExplicating the Reverse Internationalization Processes of Firms | Full Text | References | PDF (181.3 KB)
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