Journal of Global Marketing, Volume 31, Issue 5 (2018)

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Journal of Global Marketing, Volume 31, Issue 5 (2018)

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Editorial

Editorial
Advances in Cross-cultural Research on Consumer Behavior and Business Strategies
Ajay K. Manrai
Pages: 293-294
Published online: 22 Jun 2018
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Articles

Article
Cultural Differences in Consumer Engagement in Brand-Related SNS Groups: A Cross-Cultural Study of China and the United States
Xinyu Lu
Pages: 295-307
Published online: 06 Mar 2018
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Article
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Tianjiao Qiu & Pamela Miles Homer
Pages: 308-323
Published online: 16 Jan 2018
AbstractforCultural Fit and the Choice of International Market Entry Scale of Chinese Firms | Full Text | References | PDF (729.7 KB)
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Article
How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China
C. Min Han & Chen Guo
Pages: 324-338
Published online: 01 Mar 2018
AbstractforHow Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China | Full Text | References | PDF (897 KB)
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Article
The Moderating Role of Local vs. Foreign Shopping Context in Consumer Experience
Elisa K. Chan
Pages: 339-353
Published online: 20 Feb 2018
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Editorial Board

EOV Editorial Board
Page: 354
Published online: 11 Jul 2018
CitationforEOV Editorial Board | Full Text | PDF (35.3 KB)
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