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Volume 32, Issue 5

Journal of Global Marketing

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Journal of Global Marketing, Volume 32, Issue 5 (2019)

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Journal of Global Marketing, Volume 32, Issue 5 (2019)

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Special Issue: Digital Marketing and Online Consumer Behavior in China, Guest Editor: Qin Sun

Editorial

Special Issue: Digital Marketing and Online Consumer Behavior in China

Ajay K. Manrai

Pages: 303-305

Published online: 20 Aug 2019

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Mobile Social Commerce: Current State and Future Directions

Qin Sun & Bing Xu

Pages: 306-318

Published online: 11 Jun 2019

AbstractforMobile Social Commerce: Current State and Future Directions | Full Text | References | PDF (1 MB) | EPUB

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How Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China

Ji Li, Shaoming Zou & Hui Yang

Pages: 319-334

Published online: 24 Jun 2019

AbstractforHow Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China | Full Text | References | PDF (1.1 MB) | EPUB

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Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving

Lilly Ye, Lili Gai, Eyad Youssef & Tao Jiang

Pages: 335-355

Published online: 06 Jun 2019

AbstractforLove Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving | Full Text | References | PDF (2 MB) | EPUB

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Exploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective

Hua Dai, Tao “Eric” Hu & Yue “Jeff” Zhang

Pages: 356-376

Published online: 02 Jul 2019

AbstractforExploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective | Full Text | References | PDF (1.6 MB) | EPUB

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Effect of Individualism on Online User Ratings: Theory and Evidence

Somnath Banerjee & Linlin Chai

Pages: 377-398

Published online: 25 Jan 2019

AbstractforEffect of Individualism on Online User Ratings: Theory and Evidence | Full Text | References | PDF (1.6 MB) | EPUB

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Journal of Global Marketing (Vol.32, Iss.5, 2019)

Special Issue: Digital Marketing and Online Consumer Behavior in China, Guest Editor: Qin Sun

Special Issue: Digital Marketing and Online Consumer Behavior in China, Guest Editor: Qin Sun

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