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Volume 34, Issue 4

Journal of Global Marketing

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Journal of Global Marketing, Volume 34, Issue 4 (2021)

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Journal of Global Marketing, Volume 34, Issue 4 (2021)

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Vol 37, 2024 Vol 36, 2023 Vol 35, 2022 Volume 34, 2021 Vol 33, 2020 Vol 32, 2019 Vol 31, 2018 Vol 30, 2017 Vol 29, 2016 Vol 28, 2015 Vol 27, 2014 Vol 26, 2013 Vol 25, 2012 Vol 24, 2011 Vol 23, 2010 Vol 22, 2009 Vol 21, 2008 Vol 20, 2007 Vol 19, 2005-2006 Vol 18, 2005 Vol 17, 2004 Vol 16, 2003 Vol 15, 2001-2002 Vol 14, 2000-2001 Vol 13, 1999-2000 Vol 12, 1998-1999 Vol 11, 1997-1998 Vol 10, 1996-1997 Vol 9, 1996 Vol 8, 1994-1995 Vol 7, 1993-1994 Vol 6, 1993 Vol 5, 1991-1992 Vol 4, 1991 Vol 3, 1990 Vol 2, 1989 Vol 1, 1988

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Special Issue: Marketing to the poor, disadvantaged and marginalized consumers: A global perspective; Guest Editors: Ramendra Singh and Saravana Jaikumar

Articles

Article

Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets

Ria Mishra, Ramendra Singh & Saravana Jaikumar

Pages: 249-269

Published online: 22 Jun 2021

AbstractforExecutive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets | Full Text | References | PDF (1.7 MB) | EPUB

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Article

Serving the invisible poor: Segmenting the market

Jaqueline Pels & Jagdish N. Sheth

Pages: 270-281

Published online: 17 Feb 2021

AbstractforServing the invisible poor: Segmenting the market | Full Text | References | PDF (1,017.5 KB) | EPUB

380 Views
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Article

How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces

Madhubalan Viswanathan & Arun Sreekumar

Pages: 282-291

Published online: 08 Jun 2021

AbstractforHow Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces | Full Text | References | PDF (1.5 MB) | EPUB

1127 Views
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Article

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis

Sangeeta Sharma & Arpan Bumb

Pages: 292-307

Published online: 22 Feb 2021

AbstractforMarketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis | Full Text | References | PDF (2.4 MB) | EPUB

872 Views
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Article

A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid

Bodh Raj Sharma & Nikita Gupta

Pages: 308-327

Published online: 23 Mar 2021

AbstractforA Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid | Full Text | References | PDF (2.8 MB) | EPUB

432 Views
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Article

Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India

Rajeev Kumra, Sk Abu Khalek & Tamal Samanta

Pages: 328-352

Published online: 28 Apr 2021

AbstractforFactors Affecting BoP Producer Intention to Use P2P Lending Platforms in India | Full Text | References | PDF (1.8 MB) | EPUB

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Journal of Global Marketing (Vol.34, Iss.4, 2021)

Special Issue: Marketing to the poor, disadvantaged and marginalized consumers: A global perspective; Guest Editors: Ramendra Singh and Saravana Jaikumar

Special Issue: Marketing to the poor, disadvantaged and marginalized consumers: A global perspective; Guest Editors: Ramendra Singh and Saravana Jaikumar

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