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Volume 35, Issue 1

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Journal of Global Marketing, Volume 35, Issue 1 (2022)

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Journal of Global Marketing, Volume 35, Issue 1 (2022)

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Vol 37, 2024 Vol 36, 2023 Volume 35, 2022 Vol 34, 2021 Vol 33, 2020 Vol 32, 2019 Vol 31, 2018 Vol 30, 2017 Vol 29, 2016 Vol 28, 2015 Vol 27, 2014 Vol 26, 2013 Vol 25, 2012 Vol 24, 2011 Vol 23, 2010 Vol 22, 2009 Vol 21, 2008 Vol 20, 2007 Vol 19, 2005-2006 Vol 18, 2005 Vol 17, 2004 Vol 16, 2003 Vol 15, 2001-2002 Vol 14, 2000-2001 Vol 13, 1999-2000 Vol 12, 1998-1999 Vol 11, 1997-1998 Vol 10, 1996-1997 Vol 9, 1996 Vol 8, 1994-1995 Vol 7, 1993-1994 Vol 6, 1993 Vol 5, 1991-1992 Vol 4, 1991 Vol 3, 1990 Vol 2, 1989 Vol 1, 1988

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Ethical Issues in Pharmaceutical Marketing from an International Perspective

Articles

Article

Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Yam B. Limbu & Bruce A. Huhmann

Pages: 1-20

Published online: 20 Sep 2021

AbstractforEthical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda | Full Text | References | PDF (2.1 MB) | EPUB

1689 Views
2 CrossRef citations
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Article

The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs

Ida Darmawan & Jisu Huh

Pages: 21-36

Published online: 17 May 2021

AbstractforThe Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs | Full Text | References | PDF (1.2 MB) | EPUB

1121 Views
3 CrossRef citations
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Article

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Anwar Sadat Shimul, Isaac Cheah & Basheera Bibi Khan

Pages: 37-56

Published online: 10 Jun 2021

AbstractforInvestigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa | Full Text | References | PDF (1.1 MB) | EPUB

3308 Views
19 CrossRef citations
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Article

Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing

Manveer Mann, Whitney Ginder & Sang-Eun Byun

Pages: 57-75

Published online: 20 Sep 2021

AbstractforHighs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing | Full Text | References | PDF (1.2 MB) | EPUB

795 Views
1 CrossRef citations
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Article

Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices

Jean-Christophe Bélisle-Pipon

Pages: 76-98

Published online: 16 Jun 2021

AbstractforPharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices | Full Text | References | PDF (1.4 MB) | EPUB

1443 Views
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Article

Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics

Paul Sergius Koku

Pages: 99-114

Published online: 26 Jun 2021

AbstractforRevisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics | Full Text | References | PDF (894.7 KB) | EPUB

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Journal of Global Marketing (Vol.35, Iss.1, 2022)

Ethical Issues in Pharmaceutical Marketing from an International Perspective

Ethical Issues in Pharmaceutical Marketing from an International Perspective

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