Journal of Global Marketing, Volume 35, Issue 2 (2022)

Browse this journal
Sample our Social Sciences journals, sign in here to start your FREE access for 14 days

Journal of Global Marketing, Volume 35, Issue 2 (2022)

See all volumes and issues
Vol 37, 2024 Vol 36, 2023 Volume 35, 2022 Vol 34, 2021 Vol 33, 2020 Vol 32, 2019 Vol 31, 2018 Vol 30, 2017 Vol 29, 2016 Vol 28, 2015 Vol 27, 2014 Vol 26, 2013 Vol 25, 2012 Vol 24, 2011 Vol 23, 2010 Vol 22, 2009 Vol 21, 2008 Vol 20, 2007 Vol 19, 2005-2006 Vol 18, 2005 Vol 17, 2004 Vol 16, 2003 Vol 15, 2001-2002 Vol 14, 2000-2001 Vol 13, 1999-2000 Vol 12, 1998-1999 Vol 11, 1997-1998 Vol 10, 1996-1997 Vol 9, 1996 Vol 8, 1994-1995 Vol 7, 1993-1994 Vol 6, 1993 Vol 5, 1991-1992 Vol 4, 1991 Vol 3, 1990 Vol 2, 1989 Vol 1, 1988
Download citations Download PDFs Download issue

Articles

Article
Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising
Haeran Jae & Devon S. DelVecchio
Pages: 115-132
Published online: 28 Sep 2021
AbstractforAliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising | Full Text | References | PDF (1.3 MB) | EPUB
  • 320 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers
Hiroyasu Furukawa
Pages: 133-147
Published online: 13 Jul 2021
AbstractforEffect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers | Full Text | References | PDF (904.4 KB) | EPUB
  • 418 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Antecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism
Yanjiao Yang, Carlyle Farrell & Xiaohua Lin
Pages: 148-168
Published online: 19 Oct 2021
AbstractforAntecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism | Full Text | References | PDF (1.5 MB) | EPUB
  • 326 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market
Risqo M. Wahid & Muji Gunarto
Pages: 169-191
Published online: 06 Aug 2021
AbstractforFactors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market | Full Text | References | PDF (1.5 MB) | EPUB
  • 3154 Views
  • 5 CrossRef citations
  • 0Altmetric

Explore articles