Journal of Global Marketing, Volume 35, Issue 4 (2022)

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Journal of Global Marketing, Volume 35, Issue 4 (2022)

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Articles

Article
Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention
Marc Arul Weissmann & Rodney Lim Thiam Hock
Pages: 269-284
Published online: 01 Oct 2021
AbstractforMaking Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention | Full Text | References | PDF (939.2 KB) | EPUB
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Article
Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective
Swetarupa Chatterjee, Naman Sreen, Pradip H. Sadarangani & Bidyut Jyoti Gogoi
Pages: 285-305
Published online: 07 Nov 2021
AbstractforImpact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Scarcity Promotions and Consumer Aggressions: A Theoretical Framework
P. K. Harikrishnan, Prem Prakash Dewani & Abhishek Behl
Pages: 306-323
Published online: 29 Nov 2021
AbstractforScarcity Promotions and Consumer Aggressions: A Theoretical Framework | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic
Md. Al Amin, Md. Shamsul Arefin, Md. Shariful Alam & Tareq Faizur Rasul
Pages: 324-347
Published online: 13 Jan 2022
AbstractforUnderstanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic | Full Text | References | PDF (1.7 MB) | EPUB
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