Health Marketing Quarterly, Volume 35, Issue 4 (2018)

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Health Marketing Quarterly, Volume 35, Issue 4 (2018)

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Articles

Article
Trust me, I’m a physician using sales skills: Enhancing physician–patient communication through the personal selling process
Cindy B. Rippé & Alan J. Dubinsky
Pages: 245-265
Published online: 13 Feb 2019
AbstractforTrust me, I’m a physician using sales skills: Enhancing physician–patient communication through the personal selling process | Full Text | References | PDF (1.4 MB)
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Article
A needs assessment study of what health care consumers seek from social media and social networking
Joe Cangelosi, David Kim, Ed Ranelli & Ken Griffin
Pages: 266-279
Published online: 13 Feb 2019
AbstractforA needs assessment study of what health care consumers seek from social media and social networking | Full Text | References | PDF (977.7 KB)
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Article
Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk
Nilamadhab Mohanty, Saswata N. Biswas, Debiprasad Mishra & Pratik Modi
Pages: 280-297
Published online: 14 Dec 2018
AbstractforDesigning messages for fluorosis mitigation behavior change: Role of message framing and perceived risk | Full Text | References | PDF (1.2 MB)
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Article
Why stents are expensive: Drivers of high prices in emerging markets
Neeraj Pandey & Ashutosh E. Thombal
Pages: 298-312
Published online: 31 Dec 2018
AbstractforWhy stents are expensive: Drivers of high prices in emerging markets | Full Text | References | PDF (1.5 MB)
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Article
The four Ps of patient experience: A new strategic framework informed by theory and practice
Bita A. Kash, Molly McKahan, Lesley Tomaszewski & Darcy McMaughan
Pages: 313-325
Published online: 14 Dec 2018
AbstractforThe four Ps of patient experience: A new strategic framework informed by theory and practice | Full Text | References | PDF (1.3 MB)
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