Health Marketing Quarterly, Volume 36, Issue 1 (2019)

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Health Marketing Quarterly, Volume 36, Issue 1 (2019)

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Articles

Article
Attributes used in hospital services’ advertisements in a metropolitan newspaper’s Sunday health section
Stephen F. Gambescia & Caichen Zhong
Pages: 1-16
Published online: 14 Feb 2019
AbstractforAttributes used in hospital services’ advertisements in a metropolitan newspaper’s Sunday health section | Full Text | References | PDF (2.4 MB) | EPUB
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Article
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sela Sar & Lulu Rodriguez
Pages: 17-34
Published online: 08 Mar 2019
AbstractforThe influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine | Full Text | References | PDF (2 MB) | EPUB
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Article
Consideration of immediate and future consequences, perceived change in the future self, and health behavior
Tatiana Pozolotina & Svein Ottar Olsen
Pages: 35-53
Published online: 08 Mar 2019
AbstractforConsideration of immediate and future consequences, perceived change in the future self, and health behavior | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Perceived benefits and barriers of walking among overweight and obese adults
Mohammad A. Kadir, Krzysztof Kubacki & Sharyn Rundle-Thiele
Pages: 54-70
Published online: 20 Feb 2019
AbstractforPerceived benefits and barriers of walking among overweight and obese adults | Full Text | References | PDF (1.1 MB) | EPUB
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Article
A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors
Preecha Yingwattanakul & George P. Moschis
Pages: 71-91
Published online: 18 Feb 2019
AbstractforA life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors | Full Text | References | PDF (1.5 MB) | EPUB
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