Journal of International Consumer Marketing, Volume 14, Issue 1 (2002)

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Journal of International Consumer Marketing, Volume 14, Issue 1 (2002)

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Original Articles

Article
Switching Costs as a Moderator of Service Satisfaction Processes in Thailand
Paul G. Patterson, Rujirutana Mandhachitara “A” & Tasman Smith
Pages: 1-21
Published online: 12 Oct 2008
AbstractforSwitching Costs as a Moderator of Service Satisfaction Processes in Thailand | References | PDF (73.9 KB)
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Article
Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea
Mary Anne Raymond & John D. Mittelstaedt
Pages: 23-41
Published online: 12 Oct 2008
AbstractforPerceptions of Factors Driving Success for Multinational Professional Services Firms in Korea | References | PDF (64 KB)
  • 67 Views
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Article
Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore
A Replication and Extension
Subhash C. Mehta, Ashok K. Lalwani & Lisa Ping
Pages: 43-65
Published online: 12 Oct 2008
AbstractforReference Group Influence and Perceived Risk in Services Among Working Women in Singapore | References | PDF (78.3 KB)
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Article
Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting
Esther P. Y. Tang, Ricky Y. K. Chan & Susan H. C. Tai
Pages: 67-87
Published online: 12 Oct 2008
AbstractforEmotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting | References | PDF (75.7 KB)
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Article
Consumer Processing of International Advertising
The Roles of Country of Origin and Consumer Ethnocentrism
Byeong-Joon Moon & Subhash C. Jain
Pages: 89-109
Published online: 12 Oct 2008
AbstractforConsumer Processing of International Advertising | References | PDF (74.3 KB)
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