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Journal of International Consumer Marketing
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Volume 24, Issue 3

Journal of International Consumer Marketing

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Journal of International Consumer Marketing, Volume 24, Issue 3 (2012)

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Journal of International Consumer Marketing, Volume 24, Issue 3 (2012)

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Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Volume 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989

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EDITORIAL

Editorial

Erdener Kaynak

Pages: 143-146

Published online: 17 May 2012

First Page PreviewforEditorial | Full Text | References | PDF (43 KB)

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Original Articles

Article

Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries

Nittaya Wongtada, Gillian Rice & Subir K. Bandyopadhyay

Pages: 147-167

Published online: 17 May 2012

AbstractforDeveloping and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries | Full Text | References | PDF (333.7 KB)

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Article

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions

Charles Blankson, Nancy Spears & Robert E. Hinson

Pages: 168-185

Published online: 17 May 2012

AbstractforWest African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions | Full Text | References | PDF (147.1 KB)

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Article

A Cross-National Analysis of Advertisement Content

Aysen Bakir

Pages: 186-202

Published online: 17 May 2012

AbstractforA Cross-National Analysis of Advertisement Content | Full Text | References | PDF (134.1 KB)

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Article

Behavioral Aspects of Cell Phone Usage among Youth: An Exploratory Study

Matti J. Haverila

Pages: 203-220

Published online: 17 May 2012

AbstractforBehavioral Aspects of Cell Phone Usage among Youth: An Exploratory Study | Full Text | References | PDF (230.2 KB)

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BOOK REVIEW

Book Review

A Review of “Globalization And Culture: Global MéLange”

2nd ed. Jan Nederveen Pieterse. Lanham, MD: Rowman & Littlefield, 2009, 183 pp. ISBN-13: 978–0742556065. List price: $24.95. Paperback.

Hamid Yeganeh

Pages: 221-225

Published online: 17 May 2012

First Page PreviewforA Review of “Globalization And Culture: Global MéLange” | Full Text | References | PDF (56.3 KB)

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