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Journal of International Consumer Marketing
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Volume 27, Issue 5

Journal of International Consumer Marketing

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Journal of International Consumer Marketing, Volume 27, Issue 5 (2015)

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Journal of International Consumer Marketing, Volume 27, Issue 5 (2015)

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Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Volume 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989

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Editorial

C. Anthony Di Benedetto

Page: 345

Published online: 23 Sep 2015

CitationforEditorial | Full Text | PDF (29 KB)

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Articles

Article

Culture Differences, Difficulties, and Challenges of the Neurophysiological Methods in Marketing Research

Giuliana Isabella, José Afonso Mazzon & Angelika Dimoka

Pages: 346-363

Published online: 25 Jul 2015

AbstractforCulture Differences, Difficulties, and Challenges of the Neurophysiological Methods in Marketing Research | Full Text | References | PDF (136.5 KB)

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Article

The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior

Mark Cleveland, Michel Laroche & Ikuo Takahashi

Pages: 364-387

Published online: 25 Jul 2015

AbstractforThe Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior | Full Text | References | PDF (520.4 KB)

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Article

Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market

Haizhong Wang, Paul Chao & Jing Yi Wang

Pages: 388-402

Published online: 25 Jul 2015

AbstractforEffects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market | Full Text | References | PDF (254.2 KB)

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Article

Multiple Collective Identities of Far Eastern Russians and Their Choice of Asian versus European Brands

C. Min Han & Polina Khvoynitskaya

Pages: 403-413

Published online: 25 Jul 2015

AbstractforMultiple Collective Identities of Far Eastern Russians and Their Choice of Asian versus European Brands | Full Text | References | PDF (125.3 KB)

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Article

The Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents

Samuel Lins, Ádám Dóka, Ezra Bottequin, Ana Odabašić, Sara Pavlović, Ana Merchán, Agata Golasa & Frida Hylander

Pages: 414-428

Published online: 30 Jul 2015

AbstractforThe Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents | Full Text | References | PDF (161.6 KB)

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Editorial Board

Editorial Board EOV

Page: 429

Published online: 23 Sep 2015

CitationforEditorial Board EOV | Full Text | PDF (34.5 KB)

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