Journal of Promotion Management, Volume 30, Issue 6 (2024)

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Journal of Promotion Management, Volume 30, Issue 6 (2024)

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Research Articles

Article
Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis
A. Ameer Hussain, Bhuvanesh Kumar Sharma, Chaitra V H & Syed Kazim
Pages: 901-928
Published online: 25 Feb 2024
AbstractforCognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis | Full Text | References | PDF (2.8 MB) | EPUB
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Article
Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence
Uttam Chakraborty & Santosh Kumar Biswal
Pages: 929-958
Published online: 24 Mar 2024
AbstractforIs ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19
Kibum Youn
Pages: 959-985
Published online: 25 Mar 2024
AbstractforInsights Into the Effectiveness of Advertising During the Recession Caused by COVID-19 | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?
Ioanna Moutzala & George S. Spais
Pages: 986-1028
Published online: 26 Mar 2024
AbstractforAre Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales? | Full Text | References | PDF (3.3 MB) | EPUB
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Article
Organization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram
Sanjukta Pookulangara, Arlesa Shephard & Sidharth Muralidharan
Pages: 1029-1055
Published online: 26 Mar 2024
AbstractforOrganization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram | Full Text | References | PDF (4.1 MB) | EPUB
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