Journal of Promotion Management, Volume 27, Issue 4 (2021)

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Journal of Promotion Management, Volume 27, Issue 4 (2021)

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Research Article

Article
Exploring Youtube Marketing Communication Among 200 Leading National Advertisers
Jaehee Park & Carolynn McMahan
Pages: 487-502
Published online: 29 Nov 2020
AbstractforExploring Youtube Marketing Communication Among 200 Leading National Advertisers | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility
Saima & M. Altaf Khan
Pages: 503-523
Published online: 21 Dec 2020
AbstractforEffect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility | Full Text | References | PDF (1.5 MB) | EPUB
  • 27942 Views
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Article
The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads
Jing Yang & Xiaoyu (Rachel) Zhao
Pages: 524-546
Published online: 29 Nov 2020
AbstractforThe Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads | Full Text | References | PDF (1.9 MB) | EPUB
  • 1510 Views
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Article
Information Dissemination and Interactions in Higher Education Social Media Posts
Brady D. Lund & Ting Wang
Pages: 547-561
Published online: 13 Dec 2020
AbstractforInformation Dissemination and Interactions in Higher Education Social Media Posts | Full Text | References | PDF (1.1 MB) | EPUB
  • 804 Views
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Article
CSR Web Communication in Controversial Industries: The Example of Chemical Companies Based in Post-Communist Countries
Libena Tetrevova, M. Patak & I. Kyrylenko
Pages: 562-584
Published online: 29 Nov 2020
AbstractforCSR Web Communication in Controversial Industries: The Example of Chemical Companies Based in Post-Communist Countries | Full Text | References | PDF (1.7 MB) | EPUB
  • 405 Views
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Article
The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services
Bui Thanh Khoa
Pages: 585-608
Published online: 25 Oct 2020
AbstractforThe Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services | Full Text | References | PDF (1.7 MB) | EPUB
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