Journal of Promotion Management, Volume 29, Issue 1 (2023)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Promotion Management, Volume 29, Issue 1 (2023)

See all volumes and issues
Vol 30, 2024 Volume 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008-2009 Vol 13, 2007 Vol 12, 2005-2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2001 Vol 5, 1999-2000 Vol 4, 1997 Vol 3, 1996 Vol 2, 1994-1995 Vol 1, 1992-1993
Download citations Download PDFs Download issue

Research Articles

Article
A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling
Amrita Bansal, George S. Spais & Varsha Jain
Pages: 1-26
Published online: 08 Aug 2022
AbstractforA Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling | Full Text | References | PDF (2 MB) | EPUB
  • 423 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones
Takumi Kato
Pages: 27-44
Published online: 30 Aug 2022
AbstractforBrand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones | Full Text | References | PDF (1.4 MB) | EPUB
  • 342 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Did You Say [Obscenity] Forget about It?: Examining the Joint Effect of Nostalgia Appeals and Product Types on Receivers’ Purchase Intention Based on Heuristic-Systematic Model (HSM)
Hyeseung Koh
Pages: 45-76
Published online: 02 Sep 2022
AbstractforDid You Say [Obscenity] Forget about It?: Examining the Joint Effect of Nostalgia Appeals and Product Types on Receivers’ Purchase Intention Based on Heuristic-Systematic Model (HSM) | Full Text | References | PDF (2.6 MB) | EPUB | Supplemental
  • 806 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising
Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman
Pages: 77-105
Published online: 08 Aug 2022
AbstractforIntegrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising | Full Text | References | PDF (2.1 MB) | EPUB
  • 3455 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Under the Spell of Your Smartphone: How Dependence Evokes a Halo of Trust in Advertising
Kristin Stewart & Rebeca Perren
Pages: 106-124
Published online: 11 Aug 2022
AbstractforUnder the Spell of Your Smartphone: How Dependence Evokes a Halo of Trust in Advertising | Full Text | References | PDF (1.3 MB) | EPUB
  • 291 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective
Sigal Segev & Juliana Fernandes
Pages: 125-154
Published online: 08 Aug 2022
AbstractforThe Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective | Full Text | References | PDF (2.8 MB) | EPUB
  • 1870 Views
  • 3 CrossRef citations
  • 0Altmetric

Retraction

Retraction
Statement of Retraction: Attention-Grabbing Power of Branded vs. Unbranded Packaging
Page: 155
Published online: 18 Nov 2022
CitationforStatement of Retraction: Attention-Grabbing Power of Branded vs. Unbranded Packaging | Full Text | PDF (99 KB) | EPUB
  • 290 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Explore articles

Explore the most recently published articles

The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services
Denni Arli et al.
Article | Published online: 15 Jul 2024
Open Access
Factors Affecting Consumers’ Attitudes Towards Artificial Intelligence
Mariano Méndez-Suárez et al.
Article | Published online: 14 Jun 2024
From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
Vimal Bhatt et al.
Article | Published online: 7 May 2024
Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification
Bang Nguyen-Viet et al.
Article | Published online: 29 Apr 2024
View all latest articles