Journal of Promotion Management, Volume 29, Issue 5 (2023)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Promotion Management, Volume 29, Issue 5 (2023)

See all volumes and issues
Vol 30, 2024 Volume 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008-2009 Vol 13, 2007 Vol 12, 2005-2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2001 Vol 5, 1999-2000 Vol 4, 1997 Vol 3, 1996 Vol 2, 1994-1995 Vol 1, 1992-1993
Download citations Download PDFs Download issue

Research Articles

Article
Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang
Pages: 607-643
Published online: 29 Dec 2022
AbstractforExploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making | Full Text | References | PDF (3.3 MB) | EPUB | Supplemental
  • 580 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
Yuling Wei, Attila Endre Simay, Irma Agárdi, Jhanghiz Syahrivar & Ágnes Hofmeister-Tóth
Pages: 644-675
Published online: 01 Jan 2023
AbstractforUsing Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia | Full Text | References | PDF (2.7 MB) | EPUB
  • 641 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Hanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19
Fanjue Liu
Pages: 676-704
Published online: 29 Dec 2022
AbstractforHanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19 | Full Text | References | PDF (2 MB) | EPUB
  • 241 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock
Pages: 705-734
Published online: 29 Dec 2022
AbstractforAnthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging | Full Text | References | PDF (2.1 MB) | EPUB
  • 3492 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers
Fei Fan & Kara Chan
Pages: 735-757
Published online: 29 Dec 2022
AbstractforFrom a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers | Full Text | References | PDF (1.8 MB) | EPUB
  • 874 Views
  • 1 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services
Denni Arli et al.
Article | Published online: 15 Jul 2024
Open Access
Factors Affecting Consumers’ Attitudes Towards Artificial Intelligence
Mariano Méndez-Suárez et al.
Article | Published online: 14 Jun 2024
From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention
Vimal Bhatt et al.
Article | Published online: 7 May 2024
Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification
Bang Nguyen-Viet et al.
Article | Published online: 29 Apr 2024
View all latest articles