Journal of Relationship Marketing, Volume 4, Issue 3-4 (2006)

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Journal of Relationship Marketing, Volume 4, Issue 3-4 (2006)

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Preface

Introduction
Preface
David Bejou
Page: xxiii
Published online: 25 Sep 2008
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Original Articles

Article
The Future of Relationship Marketing
Adrian Palmer & David Bejou
Pages: 1-10
Published online: 25 Sep 2008
First Page PreviewforThe Future of Relationship Marketing | References | PDF (561.7 KB)
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Article
Relationship Marketing and the Challenge of Dialogical Interaction
Richard J. Varey & David Ballantyne
Pages: 11-28
Published online: 25 Sep 2008
AbstractforRelationship Marketing and the Challenge of Dialogical Interaction | References | PDF (617.4 KB)
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Article
Trust, Satisfaction and Loyalty in Customer Relationship Management
An Application of Justice Theory
Lyle R. Wetsch
Pages: 29-42
Published online: 25 Sep 2008
AbstractforTrust, Satisfaction and Loyalty in Customer Relationship Management | References | PDF (600.5 KB)
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Article
Are Variety-Seekers Bad Customers?
An Analysis of the Role of Recommendations in the Service Profit Chain
Herbert Woratschek & Chris Horbel
Pages: 43-57
Published online: 25 Sep 2008
AbstractforAre Variety-Seekers Bad Customers? | References | PDF (693 KB)
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Article
The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms
Learnings from Organizational Theory and the Strategy Literature
Jaqueline Pels & Michael Saren
Pages: 59-84
Published online: 25 Sep 2008
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Article
An Exploratory Analysis of CRM Implementation Models
Stephan C. Henneberg
Pages: 85-104
Published online: 25 Sep 2008
AbstractforAn Exploratory Analysis of CRM Implementation Models | References | PDF (1.1 MB)
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Article
Developing Buyer-Seller Relationships Through Face-to-Face Negotiations
Tracy G. Harwood
Pages: 105-122
Published online: 25 Sep 2008
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