Journal of Relationship Marketing, Volume 9, Issue 1 (2010)

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Journal of Relationship Marketing, Volume 9, Issue 1 (2010)

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Miscellany

Editor's Corner
David Bejou
Page: 1
Published online: 19 Mar 2010
CitationforEditor's Corner | Full Text | PDF (27.8 KB)
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Articles

Article
A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model
Marnix S. Bügel, Abraham P. Buunk & Peter C. Verhoef
Pages: 2-29
Published online: 19 Mar 2010
AbstractforA Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model | Full Text | References | PDF (267.7 KB)
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Article
Implementation of RFID Technology for the Differentiation of Loyalty Programs
Azra Bayraktar, Erdal Yilmaz & Oygur Yamak
Pages: 30-42
Published online: 19 Mar 2010
AbstractforImplementation of RFID Technology for the Differentiation of Loyalty Programs | Full Text | References | PDF (89.1 KB)
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Article
Total Trust and Trust Asymmetry: Does Trust Need to Be Equally Distributed in Interfirm Relationships?
Rodney Thomas & Lauren Skinner
Pages: 43-53
Published online: 19 Mar 2010
AbstractforTotal Trust and Trust Asymmetry: Does Trust Need to Be Equally Distributed in Interfirm Relationships? | Full Text | References | PDF (103 KB)
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Article
Toward a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale
Neil Hair, Moira Clark & Melanie Shapiro
Pages: 54-65
Published online: 19 Mar 2010
AbstractforToward a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale | Full Text | References | PDF (77.6 KB)
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