Journal of Marketing for Higher Education, Volume 10, Issue 3 (2001)

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Journal of Marketing for Higher Education, Volume 10, Issue 3 (2001)

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Original Articles

Article
An Examination of Students' Perceptions of Service Quality in Higher Education
Michael D. Clemes, Lucie K. Ozanne & Lam Tram
Pages: 1-20
Published online: 21 Oct 2008
AbstractforAn Examination of Students' Perceptions of Service Quality in Higher Education | References | PDF (159.7 KB)
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Article
University Experiences, the Student-College Relationship, and Alumni Support
James H. McAlexander & Harold F. Koenig
Pages: 21-44
Published online: 21 Oct 2008
AbstractforUniversity Experiences, the Student-College Relationship, and Alumni Support | References | PDF (169.7 KB)
  • 957 Views
  • 41 CrossRef citations
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Article
The Role of Advising in Non-Returning Students' Perceptions of Their University
Mark Peterson, Judy A. Wagner & Charles W. Lamb
Pages: 45-59
Published online: 21 Oct 2008
AbstractforThe Role of Advising in Non-Returning Students' Perceptions of Their University | References | PDF (139.4 KB)
  • 207 Views
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Article
Improve Your Marketing Results by Asking Peter F. Drucker's “Five Most Important Questions”
Constance Rossum & Geoffrey Baum
Pages: 61-76
Published online: 21 Oct 2008
AbstractforImprove Your Marketing Results by Asking Peter F. Drucker's “Five Most Important Questions” | References | PDF (172 KB)
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Article
Brand as Relevance
Robert A. Sevier
Pages: 77-97
Published online: 21 Oct 2008
AbstractforBrand as Relevance | References | PDF (318.7 KB)
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