Journal of Marketing for Higher Education, Volume 14, Issue 1 (2004)

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Journal of Marketing for Higher Education, Volume 14, Issue 1 (2004)

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Original Articles

Article
An Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong
Mike Willis & Rowan Kennedy
Pages: 1-21
Published online: 08 Sep 2008
AbstractforAn Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong | References | PDF (494.1 KB)
  • 160 Views
  • 8 CrossRef citations
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Article
Marketing the University to Student-Athletes: Understanding University Selection Criteria
Kimberly M. Judson, Jeffrey D. James & Timothy W. Aurand
Pages: 23-40
Published online: 08 Sep 2008
AbstractforMarketing the University to Student-Athletes: Understanding University Selection Criteria | References | PDF (486.5 KB)
  • 794 Views
  • 23 CrossRef citations
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Article
International and Local Student Satisfaction: Resources and Capabilities Perspective
Felix T. Mavondo, Yelena Tsarenko & Mark Gabbott
Pages: 41-60
Published online: 08 Sep 2008
AbstractforInternational and Local Student Satisfaction: Resources and Capabilities Perspective | References | PDF (550.2 KB)
  • 1302 Views
  • 71 CrossRef citations
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Article
Investigating the Significance of VFR Visits to International Students
Ruth Taylor, Tekle Shanka & Jeff Pope
Pages: 61-77
Published online: 08 Sep 2008
AbstractforInvestigating the Significance of VFR Visits to International Students | References | PDF (483.5 KB)
  • 315 Views
  • 20 CrossRef citations
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Article
Student Satisfaction and Retention: A Conceptual Model
Clinton B. Schertzer & Susan M. B. Schertzer
Pages: 79-91
Published online: 08 Sep 2008
AbstractforStudent Satisfaction and Retention: A Conceptual Model | References | PDF (515.1 KB)
  • 2262 Views
  • 78 CrossRef citations
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Article
Attracting College Candidates: The Impact of Perceived Social Life
Anthony J. Capraro, Michelle L. Patrick & Melissa Wilson
Pages: 93-106
Published online: 08 Sep 2008
AbstractforAttracting College Candidates: The Impact of Perceived Social Life | References | PDF (621.8 KB)
  • 242 Views
  • 13 CrossRef citations
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Article
The Application of the Chinese Sense of “Balance” to Agreements Signed Between Chinese and Foreign Institutions in the Chinese Higher Education Sector: Adding Depth to a Popular Cultural Concept
Mike Willis
Pages: 107-121
Published online: 08 Sep 2008
AbstractforThe Application of the Chinese Sense of “Balance” to Agreements Signed Between Chinese and Foreign Institutions in the Chinese Higher Education Sector: Adding Depth to a Popular Cultural Concept | References | PDF (509.6 KB)
  • 68 Views
  • 6 CrossRef citations
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