Journal of Marketing for Higher Education, Volume 16, Issue 1 (2006)

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Journal of Marketing for Higher Education, Volume 16, Issue 1 (2006)

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Original Articles

Article
Marketing a U.S. University to International Students: Which Approach Is Best–Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries
Abhay Shah & Heidi Laino
Pages: 1-24
Published online: 08 Sep 2008
AbstractforMarketing a U.S. University to International Students: Which Approach Is Best–Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries | References | PDF (647.7 KB)
  • 344 Views
  • 8 CrossRef citations
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Article
Segmenting University Students on the Basis of Their Expectations
Maria Fuentes Blasco & Irene Gil Saura
Pages: 25-45
Published online: 08 Sep 2008
AbstractforSegmenting University Students on the Basis of Their Expectations | References | PDF (768.6 KB)
  • 311 Views
  • 11 CrossRef citations
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Article
Accreditation in Higher Business Education in the Private Sector: The Case of Jordan
Hala Ahmad Sabri & Ghaleb Awad El-Refae
Pages: 47-76
Published online: 08 Sep 2008
AbstractforAccreditation in Higher Business Education in the Private Sector: The Case of Jordan | References | PDF (826.5 KB)
  • 100 Views
  • 2 CrossRef citations
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Article
Measuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia, UK, and USA
Terry Gatfield & Ching-huei Chen
Pages: 77-95
Published online: 08 Sep 2008
AbstractforMeasuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia, UK, and USA | References | PDF (661.2 KB)
  • 1079 Views
  • 50 CrossRef citations
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Article
Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding
Kimberly M. Judson, Linda Gorchels & Timothy W. Aurand
Pages: 97-114
Published online: 08 Sep 2008
AbstractforBuilding a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding | References | PDF (612.9 KB)
  • 1327 Views
  • 59 CrossRef citations
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Article
Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity
Mike Willis
Pages: 115-141
Published online: 08 Sep 2008
AbstractforWhy Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity | References | PDF (1.5 MB)
  • 261 Views
  • 9 CrossRef citations
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Article
Understanding MBA Consumer Needs and the Development of Marketing Strategy
Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson
Pages: 143-158
Published online: 08 Sep 2008
AbstractforUnderstanding MBA Consumer Needs and the Development of Marketing Strategy | References | PDF (615.3 KB)
  • 763 Views
  • 9 CrossRef citations
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