Journal of Marketing for Higher Education, Volume 16, Issue 2 (2006)

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Journal of Marketing for Higher Education, Volume 16, Issue 2 (2006)

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Original Articles

Article
The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan
Basheer A. M. AL-ALAK
Pages: 1-23
Published online: 07 Sep 2008
AbstractforThe Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan | References | PDF (665 KB)
  • 463 Views
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Article
Marketing Colleges to Home-Schooled Students
Perry Haan & Cam Cruickshank
Pages: 25-43
Published online: 07 Sep 2008
AbstractforMarketing Colleges to Home-Schooled Students | References | PDF (809.4 KB)
  • 156 Views
  • 3 CrossRef citations
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Article
The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market
Mike Willis
Pages: 45-82
Published online: 07 Sep 2008
AbstractforThe Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market | References | PDF (694.6 KB)
  • 174 Views
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Article
A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities
Mohamed M. Mostafa
Pages: 83-104
Published online: 07 Sep 2008
AbstractforA Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities | References | PDF (653.8 KB)
  • 316 Views
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Article
An Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities
Benjamin D. Goss, Colby B. Jubenville & Jaime Orejan
Pages: 105-134
Published online: 07 Sep 2008
AbstractforAn Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities | References | PDF (647.4 KB)
  • 559 Views
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Article
The Impact of New Major Offerings on Student Retention
Paul L. Sauer & Joseph B. O'Donnell
Pages: 135-155
Published online: 07 Sep 2008
AbstractforThe Impact of New Major Offerings on Student Retention | References | PDF (640.2 KB)
  • 200 Views
  • 12 CrossRef citations
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