Journal of Marketing for Higher Education, Volume 18, Issue 1 (2008)

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Journal of Marketing for Higher Education, Volume 18, Issue 1 (2008)

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Original Articles

Article
Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities
Liang-Hsuan Chen
Pages: 1-33
Published online: 08 Sep 2008
AbstractforInternationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities | Full Text | References | PDF (116.7 KB)
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Article
Stressors for College Bound High School Students Based on Sex of Respondents
Gregory M. Broekemier & Kay A. Hodge
Pages: 34-49
Published online: 08 Sep 2008
AbstractforStressors for College Bound High School Students Based on Sex of Respondents | Full Text | References | PDF (61.8 KB)
  • 156 Views
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Article
Marketing for Higher Education: A Relationship Marketing Approach
Øyvind Helgesen
Pages: 50-78
Published online: 08 Sep 2008
AbstractforMarketing for Higher Education: A Relationship Marketing Approach | Full Text | References | PDF (159.2 KB)
  • 4644 Views
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Article
Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA
Grady Bruce & Rachel Edgington
Pages: 79-101
Published online: 08 Sep 2008
AbstractforFactors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA | Full Text | References | PDF (76.3 KB)
  • 956 Views
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Article
A Market/Value Based Approach to Satisfy Stakeholders of Higher Education
Gordon W. McClung & Mary W. Werner
Pages: 102-123
Published online: 08 Sep 2008
AbstractforA Market/Value Based Approach to Satisfy Stakeholders of Higher Education | Full Text | References | PDF (313.3 KB)
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Article
Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities
Robert A. Opoku, Magnus Hultman & Esmail Saheli-Sangari
Pages: 124-144
Published online: 08 Sep 2008
AbstractforPositioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities | Full Text | References | PDF (118.7 KB)
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