Journal of Marketing for Higher Education, Volume 24, Issue 2 (2014)

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Journal of Marketing for Higher Education, Volume 24, Issue 2 (2014)

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Articles

Article
Academic sell-out: how an obsession with metrics and rankings is damaging academia
Thorsten Gruber
Pages: 165-177
Published online: 23 Oct 2014
AbstractforAcademic sell-out: how an obsession with metrics and rankings is damaging academia | Full Text | References | PDF (122.9 KB)
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Article
UK higher education viewed through the marketization and marketing lenses
Eva Nedbalová, Luke Greenacre & John Schulz
Pages: 178-195
Published online: 28 Oct 2014
AbstractforUK higher education viewed through the marketization and marketing lenses | Full Text | References | PDF (161.8 KB)
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Article
A synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation – a case study of Egyptian-accredited faculties
Sherein H. Abou-Warda
Pages: 196-221
Published online: 04 Jun 2014
AbstractforA synthesis model of sustainable market orientation: conceptualization, measurement, and influence on academic accreditation – a case study of Egyptian-accredited faculties | Full Text | References | PDF (339 KB)
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Article
Applying brand management to higher education through the use of the Brand Flux Model™ – the case of Arcadia University
Robert L. Williams Jr. & Maktoba Omar
Pages: 222-242
Published online: 10 Nov 2014
AbstractforApplying brand management to higher education through the use of the Brand Flux Model™ – the case of Arcadia University | Full Text | References | PDF (243.4 KB)
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Article
Advancement in higher education: the role of marketing in building philanthropic giving
James H. McAlexander, Harold F. Koenig & Beth DuFault
Pages: 243-256
Published online: 05 Nov 2014
AbstractforAdvancement in higher education: the role of marketing in building philanthropic giving | Full Text | References | PDF (137 KB)
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Article
Characterizing Twitter communication – a case study of international engineering academic units
Stuart Palmer
Pages: 257-273
Published online: 12 May 2014
AbstractforCharacterizing Twitter communication – a case study of international engineering academic units | Full Text | References | PDF (705.4 KB)
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Erratum

Correction
Erratum
Page: 274
Published online: 26 Aug 2014
CitationforErratum | Full Text | PDF (29.4 KB)
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Editorial Board

EDITORIAL BOARD
Page: ebi
Published online: 10 Nov 2014
CitationforEDITORIAL BOARD | Full Text | PDF (43.1 KB)
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