Journal of Marketing for Higher Education, Volume 25, Issue 1 (2015)

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Journal of Marketing for Higher Education, Volume 25, Issue 1 (2015)

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Customer, Collaborator or Co-creator? What is the role of the student in a changing higher education servicescape

Editorial

Editorial
Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?
David Chalcraft, Toni Hilton & Tim Hughes
Pages: 1-4
Published online: 26 May 2015
First Page PreviewforCustomer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? | Full Text | PDF (44.6 KB)
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Articles

Article
They do not buy it: exploring the extent to which entering first-year students view themselves as customers
Daniel B. Saunders
Pages: 5-28
Published online: 05 Nov 2014
AbstractforThey do not buy it: exploring the extent to which entering first-year students view themselves as customers | Full Text | References | PDF (196.8 KB)
  • 1903 Views
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Article
Student-customer orientation at a higher education institution: the perspective of undergraduate business students
Riina Koris, Anders Örtenblad, Katri Kerem & Triinu Ojala
Pages: 29-44
Published online: 05 Nov 2014
AbstractforStudent-customer orientation at a higher education institution: the perspective of undergraduate business students | Full Text | References | PDF (143.7 KB)
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Article
Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia
M.M. Lai, S.H. Lau, N.A. Mohamad Yusof & K.W. Chew
Pages: 45-69
Published online: 26 May 2015
AbstractforAssessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia | Full Text | References | PDF (341.7 KB)
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Article
International student satisfaction with, and behavioural intentions towards, universities in Victoria
Siti Falindah Padlee & Vaughan Reimers
Pages: 70-84
Published online: 26 May 2015
AbstractforInternational student satisfaction with, and behavioural intentions towards, universities in Victoria | Full Text | References | PDF (170.8 KB)
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Article
Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences
David Fleischman, Maria Raciti & Meredith Lawley
Pages: 85-103
Published online: 22 Jan 2015
AbstractforDegrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences | Full Text | References | PDF (161.1 KB)
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Standard Articles

Article
Factors contributing to university image: the postgraduate students’ points of view
Asal Aghaz, Amin Hashemi & Maryam S. Sharifi Atashgah
Pages: 104-126
Published online: 05 May 2015
AbstractforFactors contributing to university image: the postgraduate students’ points of view | Full Text | References | PDF (182.9 KB)
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Article
Export market orientation behavior of universities: the British scenario
Yousra Asaad, T.C. Melewar & Geraldine Cohen
Pages: 127-154
Published online: 22 Apr 2015
AbstractforExport market orientation behavior of universities: the British scenario | Full Text | References | PDF (339 KB)
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