Journal of Marketing for Higher Education, Volume 3, Issue 1 (1990)

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Journal of Marketing for Higher Education, Volume 3, Issue 1 (1990)

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Original Articles

Article
Beyond Advertising and Public Relations:
An Agenda for the Marketing of Higher Education
Alf H. Walle
Pages: 1-4
Published online: 23 Oct 2008
AbstractforBeyond Advertising and Public Relations: | PDF (981.7 KB)
  • 30 Views
  • 4 CrossRef citations
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Article
Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
Leslie A. Goldgehn
Pages: 5-28
Published online: 23 Oct 2008
AbstractforAre U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan? | PDF (5 MB)
  • 31 Views
  • 9 CrossRef citations
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Article
Qualitative Research Applications in Developing College Marketing Plans
David J. Urban
Pages: 29-48
Published online: 23 Oct 2008
AbstractforQualitative Research Applications in Developing College Marketing Plans | PDF (4.5 MB)
  • 41 Views
  • 3 CrossRef citations
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Article
An Approach for Identifying Benefit Segments Among Prospective College Students
Patrick Miller, Charles W Lamb, Jr., Ronald Hoverstad & Edward G. Boehm
Pages: 49-66
Published online: 23 Oct 2008
AbstractforAn Approach for Identifying Benefit Segments Among Prospective College Students | PDF (3.2 MB)
  • 27 Views
  • 8 CrossRef citations
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Article
Recruitment for Higher Education:
Targeting the Excellent High School Student
Alphonso O. Ogbuehi & Hudson P. Rogers
Pages: 67-78
Published online: 23 Oct 2008
AbstractforRecruitment for Higher Education: | PDF (2.2 MB)
  • 36 Views
  • 3 CrossRef citations
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Article
College Choice as a Linking Variable Between Recruitment and Retention
Edward F. Villella & Michael Hu
Pages: 79-88
Published online: 23 Oct 2008
AbstractforCollege Choice as a Linking Variable Between Recruitment and Retention | PDF (1.9 MB)
  • 28 Views
  • 3 CrossRef citations
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Article
Strategies to Increase Student Response Rates to Mail Surveys
Julie A. Lam, Gary D. Malaney & Lisa A. Oteri
Pages: 89-106
Published online: 23 Oct 2008
AbstractforStrategies to Increase Student Response Rates to Mail Surveys | PDF (3.9 MB)
  • 16 Views
  • 2 CrossRef citations
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Article
Enrollment Management with Academic Portfolio Strategies:
Preparing for Environment-Induced Changes in Student Preferences
Michael B. Paulsen
Pages: 107-120
Published online: 23 Oct 2008
AbstractforEnrollment Management with Academic Portfolio Strategies: | PDF (3 MB)
  • 26 Views
  • 2 CrossRef citations
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Article
The Design and Evaluation of Off-Campus Internship and Cooperative Education Programs
Stanley V. Scott, Nina M. Ray & William Warberg
Pages: 121-140
Published online: 23 Oct 2008
AbstractforThe Design and Evaluation of Off-Campus Internship and Cooperative Education Programs | PDF (3.6 MB)
  • 25 Views
  • 7 CrossRef citations
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Article
Marketing Small-College Continuing Education
William F. Brazziel
Pages: 141-149
Published online: 23 Oct 2008
AbstractforMarketing Small-College Continuing Education | PDF (2.2 MB)
  • 12 Views
  • 1 CrossRef citations
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Article
Segmenting the MBA Market:
An Australian Strategy
James E. Everett & Robert W. Armstrong
Pages: 151-164
Published online: 23 Oct 2008
AbstractforSegmenting the MBA Market: | PDF (2.9 MB)
  • 32 Views
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Article
The Non Business Doctorate in the College of Business:
Terminal Scholar or Transitory Staff?
Alf H. Walle
Pages: 165-176
Published online: 23 Oct 2008
AbstractforThe Non Business Doctorate in the College of Business: | PDF (2.7 MB)
  • 6 Views
  • 1 CrossRef citations
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A HIGHER EDUCATION MARKETING DIALOG

Article
Will Marketing Go to the Head of the Class?
Thomas J. Hayes
Pages: 177-179
Published online: 23 Oct 2008
AbstractforWill Marketing Go to the Head of the Class? | PDF (646.4 KB)
  • 2 Views
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