Journal of Marketing for Higher Education, Volume 32, Issue 1 (2022)

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Journal of Marketing for Higher Education, Volume 32, Issue 1 (2022)

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Articles

Article
The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
Lovemore Chikazhe, Charles Makanyeza & Nicholas Z. Kakava
Pages: 1-18
Published online: 20 Jul 2020
AbstractforThe effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates | Full Text | References | PDF (1.4 MB) | EPUB
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Article
The homogenisation of prospectuses over the period of massification in the UK
Elizabeth Bronwen Knight
Pages: 19-36
Published online: 12 Oct 2020
AbstractforThe homogenisation of prospectuses over the period of massification in the UK | Full Text | References | PDF (1.4 MB) | EPUB
  • 1580 Views
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Open Access
Article
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Oscar Espinoza, Luis Eduardo González, Luis Sandoval, Javier Loyola, Noel McGinn & Dante Castillo
Pages: 37-53
Published online: 27 Aug 2020
AbstractforInvestigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile | Full Text | References | PDF (1.7 MB) | EPUB
  • 167 Views
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Article
Achieving university libraries user loyalty through user satisfaction: the role of service quality
Kojo Kakra Twum, Matilda Adams, Stephen Budu & Rosina Akuokor Anati Budu
Pages: 54-72
Published online: 19 Oct 2020
AbstractforAchieving university libraries user loyalty through user satisfaction: the role of service quality | Full Text | References | PDF (1.5 MB) | EPUB
  • 1157 Views
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Article
Co-creating positive outcomes in higher education: are students ready for co-creation?
Berna Tarı Kasnakoğlu & Hande Mercan
Pages: 73-88
Published online: 20 Oct 2020
AbstractforCo-creating positive outcomes in higher education: are students ready for co-creation? | Full Text | References | PDF (1.1 MB) | EPUB
  • 1162 Views
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Article
Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India
Niti Chatterji, Rudra Rameshwar & Ravi Kiran
Pages: 89-112
Published online: 27 Oct 2020
AbstractforIs university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India | Full Text | References | PDF (1.6 MB) | EPUB
  • 359 Views
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Article
Mobile social media marketing: a new marketing channel among digital natives in higher education?
Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi & Lai-Ying Leong
Pages: 113-137
Published online: 27 Oct 2020
AbstractforMobile social media marketing: a new marketing channel among digital natives in higher education? | Full Text | References | PDF (2.3 MB) | EPUB
  • 3401 Views
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Article
Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal
Joanna Kosmaczewska
Pages: 138-158
Published online: 22 Nov 2020
AbstractforExploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal | Full Text | References | PDF (1.6 MB) | EPUB
  • 547 Views
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