Journal of Marketing for Higher Education, Volume 32, Issue 2 (2022)

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Journal of Marketing for Higher Education, Volume 32, Issue 2 (2022)

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Articles

Article
Digital technology and eWOM in the context of higher education: a study from Portugal and Spain
Bruno Morgado Ferreira, José Luis Abrantes, Ana Seabra & Isabel Mateos Rubio
Pages: 159-178
Published online: 04 Nov 2020
AbstractforDigital technology and eWOM in the context of higher education: a study from Portugal and Spain | Full Text | References | PDF (1.7 MB) | EPUB
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Article
Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka
Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen
Pages: 179-196
Published online: 17 Nov 2020
AbstractforSocial brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka | Full Text | References | PDF (1.6 MB) | EPUB
  • 1098 Views
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Article
Engaging students through social media. Findings for the top five universities in the world
María del Rocío Bonilla Quijada, Eva Perea Muñoz, August Corrons & Josep-Lluís Olmo-Arriaga
Pages: 197-214
Published online: 07 Feb 2021
AbstractforEngaging students through social media. Findings for the top five universities in the world | Full Text | References | PDF (1.6 MB) | EPUB
  • 1875 Views
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Article
Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies
Mohammed T. Nuseir & Ghaleb A. El Refae
Pages: 215-237
Published online: 31 Jan 2021
AbstractforFactors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies | Full Text | References | PDF (1.9 MB) | EPUB
  • 1200 Views
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Article
Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam
Thi Bich Hanh Tran & Anh Dung Vu
Pages: 238-258
Published online: 07 Feb 2021
AbstractforEffect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam | Full Text | References | PDF (1.6 MB) | EPUB
  • 408 Views
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Article
The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions
Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail
Pages: 259-277
Published online: 02 Dec 2020
AbstractforThe influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions | Full Text | References | PDF (1.5 MB) | EPUB
  • 989 Views
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Article
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Harriet Jeckells
Pages: 278-304
Published online: 03 Mar 2021
AbstractforAn investigation into the influential factors that impact consumer decision-making among prospective online MBA students | Full Text | References | PDF (2.6 MB) | EPUB
  • 756 Views
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Correction

Correction
Correction
Page: 305
Published online: 02 Dec 2020
CitationforCorrection | Full Text | PDF (98.3 KB) | EPUB
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