Journal of Marketing for Higher Education, Volume 4, Issue 1-2 (1993)

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Journal of Marketing for Higher Education, Volume 4, Issue 1-2 (1993)

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Original Articles

Article
EDITORIAL
James A. Burns
Pages: 1-2
Published online: 23 Oct 2008
AbstractforEDITORIAL | PDF (232.9 KB)
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Article
Administrators' Perceptions of Institutional Marketing
Steve Olu Michael, Edward A. Holdaway & H. Clifton Young
Pages: 3-25
Published online: 23 Oct 2008
AbstractforAdministrators' Perceptions of Institutional Marketing | PDF (4.4 MB)
  • 26 Views
  • 11 CrossRef citations
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Article
Has Higher Education Been Using the Wrong Marketing Approach?
Larry R. Brooks & James O. Hammons
Pages: 27-48
Published online: 23 Oct 2008
AbstractforHas Higher Education Been Using the Wrong Marketing Approach? | PDF (5 MB)
  • 52 Views
  • 6 CrossRef citations
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Article
The Public's Image of University Professors
Robert E. Stevens, Lesa W. Lawrence & David L. Loudon
Pages: 49-57
Published online: 23 Oct 2008
AbstractforThe Public's Image of University Professors | PDF (1.6 MB)
  • 21 Views
  • 1 CrossRef citations
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Article
Marketing the Institution of Higher Learning:
A Research Analysis Enrollment Model
Frank G. Bingham Jr.
Pages: 59-72
Published online: 23 Oct 2008
AbstractforMarketing the Institution of Higher Learning: | PDF (3.5 MB)
  • 32 Views
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Article
Marketing Executives' Views of Academic Research in the Field of Marketing
Mary F. Mobley & Elanora Stuart
Pages: 73-89
Published online: 23 Oct 2008
AbstractforMarketing Executives' Views of Academic Research in the Field of Marketing | PDF (3.4 MB)
  • 14 Views
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Article
The Politics of Higher Education:
An Analysis Using the Parallel Political Marketplace Conceptualization
James Lynch
Pages: 91-106
Published online: 23 Oct 2008
AbstractforThe Politics of Higher Education: | PDF (3 MB)
  • 18 Views
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Article
Breaking Away from the Pack:
Positioning the Marketing Discipline Through a Triangular Analysis
Joseph L. Bonnici & Allan C. Reddy
Pages: 107-119
Published online: 23 Oct 2008
AbstractforBreaking Away from the Pack: | PDF (2.9 MB)
  • 13 Views
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Article
Application of Program Life Cycle Concept for Fund Raising Strategies in Higher Education
Firooz Hekmat & Kenneth A. Heischmidt
Pages: 121-142
Published online: 23 Oct 2008
AbstractforApplication of Program Life Cycle Concept for Fund Raising Strategies in Higher Education | PDF (5.5 MB)
  • 14 Views
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Article
Viewing the Curriculum as a Product:
Implications from a Marketing Research Study
Frank J. Franzak & Deborah Cowles
Pages: 143-158
Published online: 23 Oct 2008
AbstractforViewing the Curriculum as a Product: | PDF (3.5 MB)
  • 25 Views
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Article
Positioning the Undervalued Metropolitan University
Herbert E. Brown, Paula M. Saunders & Carol V. Siyahi
Pages: 159-175
Published online: 23 Oct 2008
AbstractforPositioning the Undervalued Metropolitan University | PDF (4.2 MB)
  • 17 Views
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Article
Is the Marketing Concept Unacceptable for Application in the Classroom?
Gordon C. Bruner II
Pages: 177-181
Published online: 23 Oct 2008
AbstractforIs the Marketing Concept Unacceptable for Application in the Classroom? | PDF (1.1 MB)
  • 17 Views
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Article
Data Based Recruiting Strategies
Robert E. Stevens, C. William McConkey, David L. Loudon & William E. Warren
Pages: 183-189
Published online: 23 Oct 2008
AbstractforData Based Recruiting Strategies | PDF (1.6 MB)
  • 16 Views
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Article
Knowing Your Market:
How Working Students Balance Work, Grades and Course Load
John W. Henke Jr., Thomas F. Lyons & A. Richard Krachenberg
Pages: 191-203
Published online: 23 Oct 2008
AbstractforKnowing Your Market: | PDF (3.2 MB)
  • 57 Views
  • 2 CrossRef citations
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Article
Influence of Demographic Factors on the Selection of a Private Business Career College
Marion S. Webb
Pages: 205-220
Published online: 23 Oct 2008
AbstractforInfluence of Demographic Factors on the Selection of a Private Business Career College | PDF (3.2 MB)
  • 13 Views
  • 2 CrossRef citations
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Article
A Case Study of the MBA Market in Western Australia
James E. Everett & Robert W. Armstrong
Pages: 221-233
Published online: 23 Oct 2008
AbstractforA Case Study of the MBA Market in Western Australia | PDF (4.2 MB)
  • 17 Views
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Article
Key Attributes Affecting Students' Applications to M.B.A. Programs:
Public vs. Private Institutions
Lynne D. Richardson & E. Craig Stacey
Pages: 235-249
Published online: 23 Oct 2008
AbstractforKey Attributes Affecting Students' Applications to M.B.A. Programs: | PDF (3.5 MB)
  • 44 Views
  • 4 CrossRef citations
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Article
Symbiotic New Program Development Through Marketing Research
David J. Urban, Jane P. Wayland, Wallace R. Johnston, Frank J. Franzak & Michael W. Little
Pages: 251-271
Published online: 23 Oct 2008
AbstractforSymbiotic New Program Development Through Marketing Research | PDF (4.8 MB)
  • 10 Views
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Article
Formal and Informal Registration as Marketing Tools:
Do They Produce ”Trapped” Executives?
L. Eugene Apple
Pages: 273-293
Published online: 23 Oct 2008
AbstractforFormal and Informal Registration as Marketing Tools: | PDF (4.4 MB)
  • 7 Views
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Article
Strategic Planning for Academic Departments:
A Model and Methodology
Mark C. Hall & Kevin M. Elliott
Pages: 295-308
Published online: 23 Oct 2008
AbstractforStrategic Planning for Academic Departments: | PDF (2.5 MB)
  • 68 Views
  • 4 CrossRef citations
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Article
The Teaching Evaluation Process:
Segmentation of Marketing Students
Oliver Yau & Wayne Kwan
Pages: 309-323
Published online: 23 Oct 2008
AbstractforThe Teaching Evaluation Process: | PDF (3 MB)
  • 14 Views
  • 3 CrossRef citations
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Article
Marketing Strategies for a Low Endowment Private University in the 1990's
Harlan P. Wallingford & Karen Berger
Pages: 325-338
Published online: 23 Oct 2008
AbstractforMarketing Strategies for a Low Endowment Private University in the 1990's | PDF (3.2 MB)
  • 12 Views
  • 2 CrossRef citations
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Article
The Impact of Newsletters on Community Attitudes:
The Case of an Historically Black College
Barbara D. Bart, Jane H. Philbrick & Carol D. Tapp
Pages: 339-350
Published online: 23 Oct 2008
AbstractforThe Impact of Newsletters on Community Attitudes: | PDF (2.2 MB)
  • 12 Views
  • 2 CrossRef citations
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Article
Experiential Learning Techniques in Marketing Education
Joseph P. Vaccaro
Pages: 351-360
Published online: 23 Oct 2008
AbstractforExperiential Learning Techniques in Marketing Education | PDF (1.8 MB)
  • 31 Views
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Article
Educational Recruitment Ads:
Does Prose Style Really Count for Much?
Chadwick B. Hilton, William H. Motes & John S. Fielden
Pages: 361-377
Published online: 23 Oct 2008
AbstractforEducational Recruitment Ads: | PDF (3.4 MB)
  • 15 Views
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Article
Conjoint Analysis:
A Tool for Designing Degree Programs
John Martin & Thomas E. Moore
Pages: 379-403
Published online: 23 Oct 2008
AbstractforConjoint Analysis: | PDF (4.4 MB)
  • 44 Views
  • 1 CrossRef citations
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Article
Non-Simultaneous Relative Importance-Performance Analysis:
Meta-Results from 80 College Choice Surveys with 55,276 Respondents
Randall G. Chapman
Pages: 405-422
Published online: 23 Oct 2008
AbstractforNon-Simultaneous Relative Importance-Performance Analysis: | PDF (3.9 MB)
  • 29 Views
  • 16 CrossRef citations
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A Higher Education Marketing Dialog

Article
Image and the University
Thomas J. Hayes
Pages: 423-425
Published online: 23 Oct 2008
AbstractforImage and the University | PDF (530.4 KB)
  • 34 Views
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