Journal of Nonprofit & Public Sector Marketing, Volume 21, Issue 2 (2009)

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Journal of Nonprofit & Public Sector Marketing, Volume 21, Issue 2 (2009)

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Original Articles

Article
The Impact of Smokers' Group‐Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti‐Smoking Messages, and Likelihood of Anti‐Smoking Activism
Namita Bhatnagar & Sridhar Samu
Pages: 113-138
Published online: 27 May 2009
AbstractforThe Impact of Smokers' Group‐Membership and Activist Gender on Tolerance for Smoking, Receptiveness and Perceived Susceptibility to Anti‐Smoking Messages, and Likelihood of Anti‐Smoking Activism | Full Text | References | PDF (292.9 KB)
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Article
Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations
Peggy O. Shields
Pages: 139-159
Published online: 27 May 2009
AbstractforYoung Adult Volunteers: Recruitment Appeals and Other Marketing Considerations | Full Text | References | PDF (186.9 KB)
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Free Access
Article
Location, Marketing, and the Financial Flexibility of Nonprofit Performing Arts Organizations in Second Tier Cities
Christine A. Lai & Jessie P. H. Poon
Pages: 160-183
Published online: 27 May 2009
AbstractforLocation, Marketing, and the Financial Flexibility of Nonprofit Performing Arts Organizations in Second Tier Cities | Full Text | References | PDF (311.6 KB)
  • 447 Views
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Article
Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study
Jennifer A. Pope, Elaine Sterrett Isely & Fidel Asamoa‐Tutu
Pages: 184-201
Published online: 27 May 2009
AbstractforDeveloping a Marketing Strategy for Nonprofit Organizations: An Exploratory Study | Full Text | References | PDF (206 KB)
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Free Access
Article
The Impact of Revenue Sources on Marketing Behavior: Examining Web‐Promotion and Place‐Marketing in Nonprofit Organizations
Keely Jones Stater
Pages: 202-224
Published online: 27 May 2009
AbstractforThe Impact of Revenue Sources on Marketing Behavior: Examining Web‐Promotion and Place‐Marketing in Nonprofit Organizations | Full Text | References | PDF (245.8 KB)
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Article
Does Cultural Background Affect Volunteering Behavior?
Melanie Randle & Sara Dolnicar
Pages: 225-247
Published online: 27 May 2009
AbstractforDoes Cultural Background Affect Volunteering Behavior? | Full Text | References | PDF (221.8 KB)
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Book Reviews

Book Review
The Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities & Build Financial Strength
Bill Huddleston
Pages: 248-250
Published online: 27 May 2009
First Page PreviewforThe Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities & Build Financial Strength | Full Text | PDF (110.8 KB)
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Book Review
Greater Good: How Marketing Makes for Better Democracy
Sandeep Krishnamurthy
Pages: 251-252
Published online: 27 May 2009
CitationforGreater Good: How Marketing Makes for Better Democracy | Full Text | PDF (106.5 KB)
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Book Review
Value Creation: The Power of Brand Equity
Norm O'Reilly
Pages: 253-254
Published online: 27 May 2009
CitationforValue Creation: The Power of Brand Equity | Full Text | PDF (107.2 KB)
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