Journal of Nonprofit & Public Sector Marketing, Volume 30, Issue 2 (2018)

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Journal of Nonprofit & Public Sector Marketing, Volume 30, Issue 2 (2018)

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Article

Article
Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products
Andrea Pérez & María del Mar García de los Salmones
Pages: 111-133
Published online: 19 Jul 2017
AbstractforInformation and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products | Full Text | References | PDF (1.7 MB)
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Original Articles

Article
The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive
Monique Mitchell Turner, Amanda Mabry-Flynn, Hongmei Shen, Hua Jiang, Vanessa Boudewyns & David Payne
Pages: 134-150
Published online: 17 Jul 2017
AbstractforThe Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive | Full Text | References | PDF (1.4 MB)
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Article
Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding
Koushiki Choudhury
Pages: 151-167
Published online: 17 Jul 2017
AbstractforNationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding | Full Text | References | PDF (1.1 MB)
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Article
Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns
Anke Wonneberger
Pages: 168-186
Published online: 18 Jul 2017
AbstractforEnvironmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns | Full Text | References | PDF (1.5 MB)
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Open Access
Article
The Impact of Familiarity and Perceived Trustworthiness and Influence on Donations to Nonprofits: An Unaided Recall Study
Hagai Katz
Pages: 187-199
Published online: 22 Aug 2017
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Article
U.S. community foundations: building a generous society in challenging times
Annamaria Esposito & Angela Besana
Pages: 200-227
Published online: 26 Mar 2018
AbstractforU.S. community foundations: building a generous society in challenging times | Full Text | References | PDF (1.9 MB)
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