Journal of Nonprofit & Public Sector Marketing, Volume 35, Issue 5 (2023)

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Journal of Nonprofit & Public Sector Marketing, Volume 35, Issue 5 (2023)

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Research Article

Article
Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach
Poh-Lin Yeoh
Pages: 439-467
Published online: 21 Aug 2021
AbstractforDeterminants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector
Paige Alfonzo
Pages: 468-493
Published online: 29 Aug 2021
AbstractforGetting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector | Full Text | References | PDF (594.1 KB) | EPUB
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Article
Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico
Marilu Fernandez-Haddad & Raquel Carolina Lara Gonzalez
Pages: 494-520
Published online: 04 Oct 2021
AbstractforKey Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico | Full Text | References | PDF (474.9 KB) | EPUB
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Article
Improving Relationship Quality with Stakeholders to Increase Nonprofit Organizations’ Impact: The Mediating Role of Students’ Contributions
Guillaume Plaisance
Pages: 521-552
Published online: 17 Feb 2022
AbstractforImproving Relationship Quality with Stakeholders to Increase Nonprofit Organizations’ Impact: The Mediating Role of Students’ Contributions | Full Text | References | PDF (657.9 KB) | EPUB
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Article
Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior
Heini Taiminen
Pages: 553-567
Published online: 29 Sep 2022
AbstractforCombining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior | Full Text | References | PDF (376 KB) | EPUB
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Article
Nonprofit Organizations, Social Media, and Trust: How Self-Congruence Can Help Organizations Choose the Right Social Media Endorsers
Adnan Zogaj
Pages: 568-588
Published online: 06 Oct 2022
AbstractforNonprofit Organizations, Social Media, and Trust: How Self-Congruence Can Help Organizations Choose the Right Social Media Endorsers | Full Text | References | PDF (631.4 KB) | EPUB
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