Journal of Organizational Behavior Management, Volume 30, Issue 2 (2010)

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Journal of Organizational Behavior Management, Volume 30, Issue 2 (2010)

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Consumer Behavior Analysis

Editorial

Editorial
Outside the Organization: The Analysis of Consumer Behavior
Donald Hantula & Victoria K. Wells
Pages: 87-91
Published online: 26 May 2010
First Page PreviewforOutside the Organization: The Analysis of Consumer Behavior | Full Text | References | PDF (56.7 KB)
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Theoretical and Conceptual Advances in Consumer Behavior Analysis

Article
Invitation to Consumer Behavior Analysis
Gordon R. Foxall
Pages: 92-109
Published online: 26 May 2010
AbstractforInvitation to Consumer Behavior Analysis | Full Text | References | PDF (191.7 KB)
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Article
Implications of Motivating Operations for the Functional Analysis of Consumer Choice
Asle Fagerstrøm, Gordon R. Foxall & Erik Arntzen
Pages: 110-126
Published online: 26 May 2010
AbstractforImplications of Motivating Operations for the Functional Analysis of Consumer Choice | Full Text | References | PDF (137.7 KB)
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Article
On the Evolutionary Bases of Consumer Reinforcement
Michael Nicholson & Sarah Hong Xiao
Pages: 127-144
Published online: 26 May 2010
AbstractforOn the Evolutionary Bases of Consumer Reinforcement | Full Text | References | PDF (142.3 KB)
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Empirical Studies in Consumer Behavior Analysis

Article
Substitutability and Independence: Matching Analyses of Brands and Products
Gordon R. Foxall, Victoria K. Wells, Shing Wan Chang & Jorge M. Oliveira-Castro
Pages: 145-160
Published online: 26 May 2010
AbstractforSubstitutability and Independence: Matching Analyses of Brands and Products | Full Text | References | PDF (104.2 KB)
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Article
Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes
Jorge M. Oliveira-Castro, Gordon R. Foxall & Victoria K. Wells
Pages: 161-175
Published online: 26 May 2010
AbstractforConsumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes | Full Text | References | PDF (102.3 KB)
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Article
Market Segmentation From a Behavioral Perspective
Victoria K. Wells, Shing Wan Chang, Jorge Oliveira-Castro & John Pallister
Pages: 176-198
Published online: 26 May 2010
AbstractforMarket Segmentation From a Behavioral Perspective | Full Text | References | PDF (300.1 KB)
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Article
The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase
Asle Fagerstrøm
Pages: 199-220
Published online: 26 May 2010
AbstractforThe Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase | Full Text | References | PDF (510.7 KB)
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