Journal of Political Marketing, Volume 11, Issue 4 (2012)

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Journal of Political Marketing, Volume 11, Issue 4 (2012)

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Articles

Article
Do Robotic Calls From Credible Sources Influence Voter Turnout or Vote Choice? Evidence From a Randomized Field Experiment
Daron R. Shaw, Donald P. Green, James G. Gimpel & Alan S. Gerber
Pages: 231-245
Published online: 15 Nov 2012
AbstractforDo Robotic Calls From Credible Sources Influence Voter Turnout or Vote Choice? Evidence From a Randomized Field Experiment | Full Text | References | PDF (88.1 KB)
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Article
Young Voters' Trust of Information and Media Sources: The 2008 U.S. Presidential Election
Elaine Sherman, Leon G. Schiffman & Shawn T. Thelen
Pages: 246-264
Published online: 15 Nov 2012
AbstractforYoung Voters' Trust of Information and Media Sources: The 2008 U.S. Presidential Election | Full Text | References | PDF (91.6 KB)
  • 1543 Views
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Article
Talking to the Converted or Reaching Out to the Uncommitted? Who Do Political Campaigns Influence?
Charles Pattie & Ron Johnston
Pages: 265-298
Published online: 15 Nov 2012
AbstractforTalking to the Converted or Reaching Out to the Uncommitted? Who Do Political Campaigns Influence? | Full Text | References | PDF (245.5 KB)
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Article
How to Attract Voter Attention? The Emergence of the Political Agenda and the Issue Management Model
Daria W. Dylla
Pages: 299-321
Published online: 15 Nov 2012
AbstractforHow to Attract Voter Attention? The Emergence of the Political Agenda and the Issue Management Model | Full Text | References | PDF (133.8 KB)
  • 395 Views
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Article
Tone Versus Information: Explaining the Impact of Negative Political Advertising
Daniel Stevens
Pages: 322-352
Published online: 15 Nov 2012
AbstractforTone Versus Information: Explaining the Impact of Negative Political Advertising | Full Text | References | PDF (241.7 KB)
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Article
Political Marketing Orientation: Confusions, Complications, and Criticisms
Nicholas J. O'Shaughnessy, Paul R. Baines, Aron O'Cass & Robert P. Ormrod
Pages: 353-366
Published online: 15 Nov 2012
AbstractforPolitical Marketing Orientation: Confusions, Complications, and Criticisms | Full Text | References | PDF (80.1 KB)
  • 1405 Views
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Book Review

Book Review
Competitive Elections and the American Voter, by Keena Lipsitz
Lawrence O. Hamer
Pages: 367-369
Published online: 15 Nov 2012
First Page PreviewforCompetitive Elections and the American Voter, by Keena Lipsitz | Full Text | References | PDF (39.3 KB)
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Miscellaneous

Editorial Board EOV
Pages: ebi-ebii
Published online: 15 Nov 2012
CitationforEditorial Board EOV | Full Text | PDF (60.6 KB)
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