Journal of Political Marketing, Volume 16, Issue 3-4 (2017)

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Journal of Political Marketing, Volume 16, Issue 3-4 (2017)

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Introduction

Introduction
Introduction: Social Media, Political Marketing and the 2016 U.S. Election
Christine B. Williams
Pages: 207-211
Published online: 31 Jul 2017
AbstractforIntroduction: Social Media, Political Marketing and the 2016 U.S. Election | Full Text | References | PDF (182.8 KB)
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Articles

Article
Empowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns
Michael Cornfield
Pages: 212-243
Published online: 31 Jul 2017
AbstractforEmpowering the Party-Crasher: Donald J. Trump, the First 2016 GOP Presidential Debate, and the Twitter Marketplace for Political Campaigns | Full Text | References | PDF (516.2 KB)
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Article
Understanding the Social Media Strategies of U.S. Primary Candidates
Joseph (Jun Hyun) Ryoo & Neil Bendle
Pages: 244-266
Published online: 31 Jul 2017
AbstractforUnderstanding the Social Media Strategies of U.S. Primary Candidates | Full Text | References | PDF (1.1 MB)
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Article
Communicating Party Labels and Names on Twitter During the 2016 Presidential Invisible Primary and Primary Campaigns
Kate Kenski, Christine R. Filer & Bethany A. Conway-Silva
Pages: 267-289
Published online: 09 Oct 2017
AbstractforCommunicating Party Labels and Names on Twitter During the 2016 Presidential Invisible Primary and Primary Campaigns | Full Text | References | PDF (284.6 KB)
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Article
The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season
Caroline Lego Muñoz PhD & Terri L. Towner PhD
Pages: 290-318
Published online: 07 Aug 2017
AbstractforThe Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season | Full Text | References | PDF (324.4 KB)
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Article
Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries
Edward Elder & Justin B. Phillips
Pages: 319-342
Published online: 31 Jul 2017
AbstractforAppeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries | Full Text | References | PDF (498.8 KB)
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Article
Populism and Connectivism: An Analysis of the Sanders and Trump Nomination Campaigns
Michael J. Jensen & Henrik P. Bang
Pages: 343-364
Published online: 07 Aug 2017
AbstractforPopulism and Connectivism: An Analysis of the Sanders and Trump Nomination Campaigns | Full Text | References | PDF (410.3 KB)
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Article
Intraparty Hostility: Social Identity, Subidentity, and the Hostile Media Effect in a Contested Primary
Aaron S. Veenstra, Benjamin A. Lyons & İ. Alev Degim Flannagan
Pages: 365-385
Published online: 14 Aug 2017
AbstractforIntraparty Hostility: Social Identity, Subidentity, and the Hostile Media Effect in a Contested Primary | Full Text | References | PDF (430.8 KB)
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Article
Role of Social Media in the 2016 Iowa Caucuses
Daniela V. Dimitrova & Dianne Bystrom
Pages: 386-406
Published online: 12 Oct 2017
AbstractforRole of Social Media in the 2016 Iowa Caucuses | Full Text | References | PDF (330.8 KB)
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