Journal of Political Marketing, Volume 17, Issue 3 (2018)

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Journal of Political Marketing, Volume 17, Issue 3 (2018)

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Original Articles

Article
Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?
Richard Nathan Rutter, Chris Hanretty & Fiona Lettice
Pages: 193-212
Published online: 24 Jun 2015
AbstractforPolitical Brands: Can Parties Be Distinguished by Their Online Brand Personality? | Full Text | References | PDF (275.8 KB)
  • 2595 Views
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Article
Deny and Attack or Concede and Correct? Image Repair and the Politically Scandalized
Tyler Johnson
Pages: 213-234
Published online: 29 Sep 2015
AbstractforDeny and Attack or Concede and Correct? Image Repair and the Politically Scandalized | Full Text | References | PDF (218.7 KB)
  • 934 Views
  • 10 CrossRef citations
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Article
Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales
Michael Parsons & Martyn Rowling
Pages: 235-257
Published online: 24 Jul 2015
AbstractforSocial Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales | Full Text | References | PDF (222 KB)
  • 1241 Views
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Article
Credibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010
Sabine Van Zuydam & Frank Hendriks
Pages: 258-281
Published online: 24 Jul 2015
AbstractforCredibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010 | Full Text | References | PDF (538.5 KB)
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Article
Did the “Road to the White House Run Through” Letterman? Chris Christie, Letterman, and Other-Disparaging Versus Self-Deprecating Humor
Jody C Baumgartner, Jonathan S. Morris & Jeffrey Michael Coleman
Pages: 282-300
Published online: 01 Oct 2015
AbstractforDid the “Road to the White House Run Through” Letterman? Chris Christie, Letterman, and Other-Disparaging Versus Self-Deprecating Humor | Full Text | References | PDF (211.5 KB)
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