Journal of Political Marketing, Volume 19, Issue 4 (2020)

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Journal of Political Marketing, Volume 19, Issue 4 (2020)

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Original Articles

Article
From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation
Robert P. Ormrod PhD
Pages: 331-361
Published online: 17 Jul 2017
AbstractforFrom Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation | Full Text | References | PDF (439.6 KB) | EPUB
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Article
The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd
Jacqueline Burgess, Wendy Spinks & Bishnu Sharma
Pages: 362-385
Published online: 18 Dec 2017
AbstractforThe Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd | Full Text | References | PDF (509 KB) | EPUB
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Article
Trump Trumps Baldwin? How Trump’s Tweets Transform SNL into Trump’s Strategic Advantage
Amy B. Becker
Pages: 386-404
Published online: 21 Dec 2017
AbstractforTrump Trumps Baldwin? How Trump’s Tweets Transform SNL into Trump’s Strategic Advantage | Full Text | References | PDF (613 KB) | EPUB
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Article
How Many Robocalls are too Many? Results from a Large-Scale Field Experiment
Adam Zelizer
Pages: 405-413
Published online: 07 Feb 2018
AbstractforHow Many Robocalls are too Many? Results from a Large-Scale Field Experiment | Full Text | References | PDF (299.5 KB) | EPUB
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Article
Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey
Christopher Pich, Guja Armannsdottir & Dianne Dean
Pages: 414-434
Published online: 09 Oct 2020
AbstractforExploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey | Full Text | References | PDF (1.6 MB) | EPUB
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