Journal of Political Marketing, Volume 21, Issue 2 (2022)

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Journal of Political Marketing, Volume 21, Issue 2 (2022)

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Articles

Article
The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing
Diego Ceccobelli & Luigi Di Gregorio
Pages: 113-125
Published online: 24 Apr 2022
AbstractforThe Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Interpretivism vs. Positivism in Political Marketing Research
Rand Irshaidat
Pages: 126-160
Published online: 10 Jun 2019
AbstractforInterpretivism vs. Positivism in Political Marketing Research | Full Text | References | PDF (294.2 KB) | EPUB
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Article
Effects of Priming on Campaign Volunteer Canvasing Performance: Exploratory Analysis of Four Field Experiments
Brandon W. Lenoir & Curtis Matthews
Pages: 161-174
Published online: 03 Oct 2019
AbstractforEffects of Priming on Campaign Volunteer Canvasing Performance: Exploratory Analysis of Four Field Experiments | Full Text | References | PDF (426 KB) | EPUB
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Article
I Can Feel What You Feel: Emotion Exchanges in Twitter Conversations between Candidates and the Public
Newly Paul & Mingxiao Sui
Pages: 175-195
Published online: 02 Nov 2019
AbstractforI Can Feel What You Feel: Emotion Exchanges in Twitter Conversations between Candidates and the Public | Full Text | References | PDF (290.3 KB) | EPUB | Supplemental
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Article
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form
Simon Chadwick, Paul Widdop & Nicholas Burton
Pages: 196-217
Published online: 05 Mar 2020
AbstractforSoft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form | Full Text | References | PDF (2.3 MB) | EPUB
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