Journal of Political Marketing, Volume 22, Issue 1 (2023)

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Journal of Political Marketing, Volume 22, Issue 1 (2023)

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Articles

Article
Quality Dimensions of Political Parties’ Website Services That Satisfy Voters in the Political Marketing
Vagia Mochla & George Tsourvakas
Pages: 1-13
Published online: 08 Jul 2020
AbstractforQuality Dimensions of Political Parties’ Website Services That Satisfy Voters in the Political Marketing | Full Text | References | PDF (1,007.1 KB) | EPUB
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Article
Scale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters
Mohd Danish Kirmani, Faiz Hasan & Asadul Haque
Pages: 14-33
Published online: 30 Sep 2020
AbstractforScale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
Subhojit Sengupta, Srabanti Mukherjee & Charles Jebarajakirthy
Pages: 34-66
Published online: 30 Sep 2020
AbstractforVoting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach | Full Text | References | PDF (2.6 MB) | EPUB
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Article
Permanent Campaigning: A Meta-Analysis and Framework for Measurement
Ícaro Joathan & Darren G. Lilleker
Pages: 67-85
Published online: 23 Oct 2020
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Correction
Notice of duplicate publication: Exploring Personal Political Brands of Iceland’s Parliamentarians
Page: i
Published online: 04 Mar 2020
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