Journal of Political Marketing, Volume 22, Issue 3-4 (2023)

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Journal of Political Marketing, Volume 22, Issue 3-4 (2023)

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Political Marketing in Central and Eastern Europe: Challenges and Opportunities

Editorial

Editorial
Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe
Miloš Gregor & Otto Eibl
Pages: 175-181
Published online: 11 Jun 2023
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Original Articles

Article
Political Campaign Professionalization in Lithuanian Elections
Ingrida Unikaitė-Jakuntavičienė
Pages: 182-201
Published online: 20 Jun 2023
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Article
Professionalization of Campaign Communication beyond Communication Forms. An Analysis of Poland’s Political Spots
Mariusz Kolczyński & Marek Mazur
Pages: 202-216
Published online: 16 Jun 2023
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Article
“Send in the Clowns”: The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing
Marijana Grbeša & Berto Šalaj
Pages: 217-231
Published online: 09 Jun 2023
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Article
A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia
John Ishiyama & Mikhail Rybalko
Pages: 232-247
Published online: 14 Jun 2023
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Article
Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns
Márton Bene, Márton Petrekanics & Mátyás Bene
Pages: 248-266
Published online: 15 Jun 2023
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Article
Electoral Political Communication in the Post-Communist Hybrid Regime – The Case of Serbia 2020
Dušan Vučićević & Siniša Atlagić
Pages: 267-281
Published online: 08 Jun 2023
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