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Volume 8, Issue 4

Journal of Political Marketing

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Journal of Political Marketing, Volume 8, Issue 4 (2009)

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Journal of Political Marketing, Volume 8, Issue 4 (2009)

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Strategy and Choice in the 2008 Presidential Election

Editorials

Editorial

Editor's Note

Bruce I. Newman Editor-in-Chief

Pages: 267-268

Published online: 27 Oct 2009

CitationforEditor's Note | Full Text | PDF (26.2 KB)

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Articles

Article

Strategy and Choice in the 2008 Presidential Election: Introduction

Costas Panagopoulos

Pages: 269-271

Published online: 27 Oct 2009

First Page PreviewforStrategy and Choice in the 2008 Presidential Election: Introduction | Full Text | PDF (33.9 KB)

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Article

Beyond the Battlegrounds? Electoral College Strategies in the 2008 Presidential Election

Taofang Huang & Daron Shaw

Pages: 272-291

Published online: 27 Oct 2009

AbstractforBeyond the Battlegrounds? Electoral College Strategies in the 2008 Presidential Election | Full Text | References | PDF (392.5 KB)

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Article

Context and Strategy in Presidential Campaigns: Incumbency and the Political Climate

James E. Campbell & Bryan J. Dettrey

Pages: 292-314

Published online: 27 Oct 2009

AbstractforContext and Strategy in Presidential Campaigns: Incumbency and the Political Climate | Full Text | References | PDF (151.8 KB)

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Article

Grassroots Mobilization in the 2008 Presidential Election

Costas Panagopoulos & Peter L. Francia

Pages: 315-333

Published online: 27 Oct 2009

AbstractforGrassroots Mobilization in the 2008 Presidential Election | Full Text | References | PDF (188.4 KB)

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Article

Prejudice, Black Threat, and the Racist Voter in the 2008 Presidential Election

Joseph Bafumi & Michael Herron

Pages: 334-348

Published online: 27 Oct 2009

AbstractforPrejudice, Black Threat, and the Racist Voter in the 2008 Presidential Election | Full Text | References | PDF (131 KB)

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Article

The Contemporary Effects of Vice-Presidential Nominees: Sarah Palin and the 2008 Presidential Campaign

Brian J. Brox & Madison L. Cassels

Pages: 349-363

Published online: 27 Oct 2009

AbstractforThe Contemporary Effects of Vice-Presidential Nominees: Sarah Palin and the 2008 Presidential Campaign | Full Text | References | PDF (425.2 KB)

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Journal of Political Marketing (Vol.8, Iss.4, 2009)

Strategy and Choice in the 2008 Presidential Election

Strategy and Choice in the 2008 Presidential Election

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