Journal of Political Marketing, Volume 9, Issue 3 (2010)

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Journal of Political Marketing, Volume 9, Issue 3 (2010)

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Articles

Article
Microtargeting and Electorate Segmentation: Data Mining the American National Election Studies
Gregg R. Murray & Anthony Scime
Pages: 143-166
Published online: 11 Aug 2010
AbstractforMicrotargeting and Electorate Segmentation: Data Mining the American National Election Studies | Full Text | References | PDF (153.5 KB)
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Article
Linkages Between Public Relations Models and Communication Managers' Roles in Spanish Political Parties
Jordi Xifra
Pages: 167-185
Published online: 11 Aug 2010
AbstractforLinkages Between Public Relations Models and Communication Managers' Roles in Spanish Political Parties | Full Text | References | PDF (94.4 KB)
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Article
Who Influences Whom? The Agenda-Building Relationship Between Political Candidates and the Media in the 2002 Michigan Governor's Race
Karen M. Lancendorfer & Byoungkwan Lee
Pages: 186-206
Published online: 11 Aug 2010
AbstractforWho Influences Whom? The Agenda-Building Relationship Between Political Candidates and the Media in the 2002 Michigan Governor's Race | Full Text | References | PDF (231.7 KB)
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Article
An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans
Erdogan Koc & Ayse Ilgun
Pages: 207-224
Published online: 11 Aug 2010
AbstractforAn Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans | Full Text | References | PDF (165.2 KB)
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Book Review

Book Review
A Review of: “Johnson, Dennis W., Editor. (2009). Campaigning for President 2008: Strategies and Tactics, New Voices and New Techniques.”
New York: Routledge, 270 pages.
Dianne Dean
Pages: 225-227
Published online: 11 Aug 2010
First Page PreviewforA Review of: “Johnson, Dennis W., Editor. (2009). Campaigning for President 2008: Strategies and Tactics, New Voices and New Techniques.” | Full Text | References | PDF (34.7 KB)
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