Journal of Quality Assurance in Hospitality & Tourism, Volume 11, Issue 4 (2010)

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Journal of Quality Assurance in Hospitality & Tourism, Volume 11, Issue 4 (2010)

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Original Articles

Article
Competitive Marketing Strategies Decision-Making Based on Marketing Resources and Capabilities: Evidence from the Hospitality Industry in Taiwan
Cheng-Shiung Wu, Chin-Tsai Lin & Chuan Lee
Pages: 219-238
Published online: 19 Nov 2010
AbstractforCompetitive Marketing Strategies Decision-Making Based on Marketing Resources and Capabilities: Evidence from the Hospitality Industry in Taiwan | Full Text | References | PDF (174 KB)
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Article
The Tourist Gaze in Travel Documentaries: The Case of Cannibal Tours
Wei-Jue Huang & Byeong Cheol Lee
Pages: 239-259
Published online: 19 Nov 2010
AbstractforThe Tourist Gaze in Travel Documentaries: The Case of Cannibal Tours | Full Text | References | PDF (127.2 KB)
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Article
An Analysis of Tourists' Evaluation of Bangkok's Performance, Their Satisfaction, and Destination Loyalty: Comparing International Versus Domestic Thai Tourists
Siriporn McDowall & Emily Ma
Pages: 260-282
Published online: 19 Nov 2010
AbstractforAn Analysis of Tourists' Evaluation of Bangkok's Performance, Their Satisfaction, and Destination Loyalty: Comparing International Versus Domestic Thai Tourists | Full Text | References | PDF (137.2 KB)
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Report

Article
An Overview of China Convention and Exhibition Research and Higher Education
Hua Yu, Quansheng Fu & Jin Zhou
Pages: 283-291
Published online: 19 Nov 2010
AbstractforAn Overview of China Convention and Exhibition Research and Higher Education | Full Text | References | PDF (79.4 KB)
  • 308 Views
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