Journal of Travel & Tourism Marketing, Volume 27, Issue 7 (2010)

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Journal of Travel & Tourism Marketing, Volume 27, Issue 7 (2010)

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Original Articles

Article
Smooth Sailing?: Passengers' Assessment of Cruise Brand Equity
Alecia C. Douglas, Juline E. Mills & Kelly Virginia Phelan
Pages: 649-675
Published online: 20 Nov 2010
AbstractforSmooth Sailing?: Passengers' Assessment of Cruise Brand Equity | Full Text | References | PDF (822.5 KB)
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Article
The Determinants of Honeymoon Destination Choice—The Case of Taiwan
Cheng-Fei Lee, Husn-I. Huang & Wen-Chiang Chen
Pages: 676-693
Published online: 20 Nov 2010
AbstractforThe Determinants of Honeymoon Destination Choice—The Case of Taiwan | Full Text | References | PDF (158.4 KB)
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Article
Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States
Zheng Xiang, Bing Pan, Rob Law & Daniel R. Fesenmaier
Pages: 694-707
Published online: 20 Nov 2010
AbstractforAssessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States | Full Text | References | PDF (427.7 KB)
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Article
Factors Affecting Tourist Satisfaction with Theatrical Performances: A Case Study of The Romance of the Song Dynasty in Hangzhou, China
Hanqun Song & Catherine Cheung
Pages: 708-722
Published online: 20 Nov 2010
AbstractforFactors Affecting Tourist Satisfaction with Theatrical Performances: A Case Study of The Romance of the Song Dynasty in Hangzhou, China | Full Text | References | PDF (122.9 KB)
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Article
A Visitor-Focused Assessment of New Product Launch: The Case of Quilt Gardens TourSM in Northern Indiana's Amish Country
Geunhee Lee, Iis P. Tussyadiah & Florian Zach
Pages: 723-735
Published online: 20 Nov 2010
AbstractforA Visitor-Focused Assessment of New Product Launch: The Case of Quilt Gardens TourSM in Northern Indiana's Amish Country | Full Text | References | PDF (600.5 KB)
  • 364 Views
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Article
Dynamic Capabilities and Performance of Meeting Planners
Jooho Kim & Soyoung Boo
Pages: 736-747
Published online: 20 Nov 2010
AbstractforDynamic Capabilities and Performance of Meeting Planners | Full Text | References | PDF (146.8 KB)
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Article
Country Versus Destination Image in a Developing Country
Sara Campo Martínez & Maria D. Alvarez
Pages: 748-764
Published online: 20 Nov 2010
AbstractforCountry Versus Destination Image in a Developing Country | Full Text | References | PDF (272 KB)
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