Conceptualising the (dis)abling marketplace through value creation and destruction

References

• Abney, A. K., White, A., Shanahan, K. J., & Locander, W. B. (2017). In their shoes: Co-creating value from deaf/hearing perspectives. Journal of Services Marketing, 31(4/5), 313–325. https://doi.org/10.1108/JSM-05-2016-0201
   Web of Science ®Google Scholar
• Anker, T. B., Gordon, R., & Zainuddin, N. (2022). Consumer-dominant social marketing: A definition and explication. European Journal of Marketing, 56(1), 159–183. https://doi.org/10.1108/EJM-08-2020-0618
   Web of Science ®Google Scholar
• Auh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359- 370.
   Web of Science ®Google Scholar
• Australian Bureau of Statistics. (2019). Disability, ageing and carers, Australia: Summary of findings. https://www.abs.gov.au/statistics/health/disability/disability-ageing-and-carers-australia-summary-findings/latest-release
   Google Scholar
• Australian Institute of Health and Welfare. (2022). People with disability in Australia 2022 Catalogue number DIS 72. AIHW, Australian Government.
   Google Scholar
• Australian Labor Party. (2022). A better future for the NDIS. https://www.alp.org.au/policies/a-better-future-for-the-ndis
   Google Scholar
• Badejo, F. A., Gordon, R., & Mayes, R. (2021). Transforming human trafficking rescue services in Nigeria: Towards context-specific intersectionality and trauma-informed perspectives. Journal of Services Marketing, 35(7), 878–890. https://doi.org/10.1108/JSM-07-2020-0290
   Web of Science ®Google Scholar
• Baker, S. M. (2006). Consumer normalcy: Understanding the value of shopping through narratives of consumers with visual impairments. Journal of Retailing, 82(1), 37–50. https://doi.org/10.1016/j.jretai.2005.11.003
   Web of Science ®Google Scholar
• Baker, S. M., Gentry, J. W., & Rittenburg, T. L. (2005). Building understanding of the domain of consumer vulnerability. Journal of Macromarketing, 25(2), 128–139. https://doi.org/10.1177/0276146705280622
   Google Scholar
• Baker, S. M., Holland, J., & Kaufman-Scarborough, C. (2007). How consumers with disabilities perceive “welcome” in retail servicescapes: A critical incident study. Journal of Services Marketing, 21(3), 160–173. https://doi.org/10.1108/08876040710746525
   Google Scholar
• Baker, S. M., Stephens, D. L., & Hill, R. P. (2001). Marketplace experiences of consumers with visual impairments: Beyond the Americans with disabilities act. Journal of Public Policy & Marketing, 20(2), 215–224. https://doi.org/10.1509/jppm.20.2.215.17369
   Web of Science ®Google Scholar
• Baker, S. M., Stephens, D. L., & Hill, R. P. (2002). How can retailers enhance accessibility: Giving consumers with visual impairments a voice in the marketplace. Journal of Retailing and Consumer Services, 9(4), 227–239. https://doi.org/10.1016/S0969-6989(01)00034-0
   Google Scholar
• Bar-On, R. (1997). Emotional Quotient Inventory: technical manual. Toronto: Multi-Health Systems.
   Google Scholar
• Barnhart, M., & Penaloza, L. (2013). Who are you calling old? Negotiating old age identity in the elderly consumption ensemble. The Journal of Consumer Research, 39(6), 1133–1153.
   Web of Science ®Google Scholar
• Baron, S., & Harris, K. (2008). Consumers as resource integrators. Journal of Marketing Management, 24(1/2), 113–130. https://doi.org/10.1362/026725708X273948
   Google Scholar
• Beaudeart, A., Gorge, H., & Herbert, M. (2017). An exploration of servicescapes’ exclusion and coping strategies of consumers with “hidden” auditory disorders. Journal of Services Marketing, 31(4/5), 326–338. https://doi.org/10.1108/JSM-06-2016-0247
   Web of Science ®Google Scholar
• Bhandari, N. (2021) Is NDIS the gold standard for disability care and support in the world? Hireup News. https://hireup.com.au/news/is-ndis-the-gold-standard-for-disability-care-and-support-in-the-world/
   Google Scholar
• Bickenbach, J. E. (2012). Ethics, law and policy. SAGE Publications, Inc. https://doi.org/10.4135/9781452218618
   Google Scholar
• Boddy, C. R., & Croft, R. (2016). Marketing in a time of toxic leadership. Qualitative Market Research, 19(1), 44–64. https://doi.org/10.1108/QMR-04-2015-0030
   Google Scholar
• Brady, M. K., & Cronin, J. J. (2001). Some new thoughts on conceptualising perceived service quality: A hierarchical approach. Journal of Marketing, 65(3), 34–49. https://doi.org/10.1509/jmkg.65.3.34.18334
   Web of Science ®Google Scholar
• Buckmaster, L., & Clark, S. (2018, July 13). The national disability insurance scheme: A chronology. https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp1819/Chronologies/NDIS
   Google Scholar
• Burton, T. (2022, April 29). An oasis in the desert: Why the NDIS is a mess. Financial Review. https://www.afr.com/politics/federal/an-oasis-in-the-desert-why-the-ndis-is-a-mess-20220427-p5aggq.
   Google Scholar
• Butler, K., Gordon, R., Roggeveen, K., Waitt, G. and Cooper, P. (2016), “Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens”, Journal of Social Marketing, Vol. 6 No. 2, pp. 144–168.
   Web of Science ®Google Scholar
• Carey, G., Malbon, E., & Blackwell, J. (2021). Administering inequality? The national disability insurance scheme and administrative burdens on individuals. Australian Journal of Public Administration, 80(4), 854–872. https://doi.org/10.1111/1467-8500.12508
   Web of Science ®Google Scholar
• Chell, K., & Mortimer, G. (2014). Investigating online recognition for blood donor retention: An experiential donor value approach. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 143–163. https://doi.org/10.1002/nvsm.1489
   Google Scholar
• Commuri, S., & Ekici, A. (2008). An enlargement of the notion of consumer vulnerability. Journal of Macromarketing, 28(2), 183–186.
   Web of Science ®Google Scholar
• Cravens, D. W., Holland, C. W., Lamb, C. W., Jr., & Moncrief, W. C., III. (1988). Marketing’s role in product and service quality. Industrial Marketing Management, 17(4), 285–304. https://doi.org/10.1016/0019-8501(88)90032-6
   Web of Science ®Google Scholar
• Crow, L. (1996). Including all our lives. In J. Morris (Ed.), Encounters with strangers: Feminism and disability (pp. 55–72). Women’s Press.
   Google Scholar
• Dagger, T. S., Sweeney, J. C., & Johnson, L. W. (2007). A hierarchical model of health service quality: Scale development and investigation of an integrated model. Journal of Service Research, 10(2), 123–142. https://doi.org/10.1177/1094670507309594
   Web of Science ®Google Scholar
• Davey, J., Herbst, J., Johns, R., Parkinson, J., Russell-Bennett, R., & Zainuddin, N. (2020). The role of health locus of control in value co-creation for standardized screening services. Journal of Service Theory & Practice, 30(1), 31–55. https://doi.org/10.1108/JSTP-08-2018-0180
   Web of Science ®Google Scholar
• Dickinson, H. (2021, March 12). ‘Dehumanising’ and ‘a nightmare’: Why disability groups want NDIS independent assessments scrapped. The Conversation. https://theconversation.com/dehumanising-and-a-nightmare-why-disability-groups-want-ndis-independent-assessments-scrapped-156941.
   Google Scholar
• Echeverri, P., & Salomonson, N. (2019). Consumer vulnerability during mobility service interactions: Causes, forms and coping. Journal of Marketing Management, 35(3/4), 364–389. https://doi.org/10.1080/0267257X.2019.1568281
   Web of Science ®Google Scholar
• Eisenhardt, K. M., Graebner, M. E., & Sonenshein, S. (2016). Grand challenges and inductive methods: Rigor without rigor mortis. Academy of Management Journal, 59(4), 1113–1123. https://doi.org/10.5465/amj.2016.4004
   Web of Science ®Google Scholar
• Finkelstein, V. (1981). To deny or not to deny disability. In A. Brechin (Ed.), Handicap in a social World, Hodder and Stoughton.
   Google Scholar
• French, S. (1993). Disability, impairment or something in between? In J. Swain, V. Finkelstein, S. French, & M. Oliver (Eds.), Disabling barriers, enabling environments (pp. 17–25). OUP/Sage.
   Google Scholar
• Galef, D. (2016). “Vignettes”. Brevity: A flash fiction handbook. Columbia University Press.
   Google Scholar
• Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational Research Methods, 16(1), 15–31. https://doi.org/10.1177/1094428112452151
   Web of Science ®Google Scholar
• Goodley, D. (2001). Learning difficulties’, the social model of disability and impairment: Challenging epistemologies. Disability & Society, 16(2), 207–231. https://doi.org/10.1080/09687590120035816
   Web of Science ®Google Scholar
• Gordon, R., Dibb, S., Magee, C., Cooper, P., & Waitt, G. (2018). Empirically testing the concept of value-in-behavior and its relevance for social marketing. Journal of Business Research, 82, 56–67. https://doi.org/10.1016/j.jbusres.2017.08.035
   Web of Science ®Google Scholar
• Gordon, R., Harada, T., & Waitt, G. (2021). Molar and molecular entanglements: Parenting, care and making home in the context of energy capitalism. Environment and Planning D: Society and Space, 39(3), 534–552. https://doi.org/10.1177/0263775820961397
   Web of Science ®Google Scholar
• Higgins, L. (2020). Psycho-emotional disability in the marketplace. European Journal of Marketing, 54(11), 2675–2695. https://doi.org/10.1108/EJM-02-2019-0191
   Web of Science ®Google Scholar
• Hill, R. P., & Sharma, E. (2020). Consumer vulnerability. Journal of Consumer Psychology, 30(3), 551–570. https://doi.org/10.1002/jcpy.1161
   Web of Science ®Google Scholar
• Holbrook, M. B. (2006). Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay. Journal of Business Research, 59(6), 714–725. https://doi.org/10.1016/j.jbusres.2006.01.008
   Web of Science ®Google Scholar
• Hummell, E., Borg, S. J., Foster, M., Fisher, K. R., & Needham, C. (2023). Breaking up is risky business: Personalisation and collaboration in a marketised disability sector. Social Policy & Society, 22(1), 155–171. https://doi.org/10.1017/S1474746422000410
   Web of Science ®Google Scholar
• Imrie, R. (1997). Rethinking the relationships between disability, rehabilitation and society. Disability and Rehabilitation, 19(7), 263–271. https://doi.org/10.3109/09638289709166537
   PubMed Web of Science ®Google Scholar
• Jutbring, H. (2018), “Social marketing through a music festival: value perceived by festival visitors who reduced meat consumption”, Journal of Social Marketing, Vol. 8 No. 2, pp. 237–256.
   Web of Science ®Google Scholar
• Johns, R., & Davey, J. (2019). Introducing the transformative service mediator: Value creation with vulnerable consumers. Journal of Services Marketing, 33(1), 5–15. https://doi.org/10.1108/JSM-10-2018-0282
   Web of Science ®Google Scholar
• Johns, R., & Davey, J. (2021). Guest editorial: Solving problems for service consumers experiencing vulnerabilities: A marketplace challenge. Journal of Services Marketing, 35(6), 685–691. https://doi.org/10.1108/JSM-08-2021-542
   Web of Science ®Google Scholar
• Katerberg, R., & Blau, G. (1983). An examination of level and direction of effort and job performance. Academy of Management Journal, 26, 249–257.
   Web of Science ®Google Scholar
• Kaufman-Scarborough, C. (1999). Reasonable access for mobility-disabled persons is more than widening a door. Journal of Retailing, 75(4), 479–508. https://doi.org/10.1016/S0022-4359(99)00020-2
   Web of Science ®Google Scholar
• Kaufman-Scarborough, C. (2015). Social exclusion: a perspective on consumers with disabilities. In Consumer vulnerability: conditions, contexts and characteristics (pp. 157–169). Taylor and Francis.
   Google Scholar
• Koller, M., Floh, A., & Zauner, A. (2011). Further insights into perceived value and consumer loyalty: A “green” perspective. Psychology and Marketing, 28(12), 1154–1176.
   Web of Science ®Google Scholar
• Krefting, L. (1991). Rigor in qualitative research: The assessment of trustworthiness. The American Journal of Occupational Therapy, 45(3), 214–222. https://doi.org/10.5014/ajot.45.3.214
   PubMed Web of Science ®Google Scholar
• Krippendorf, K. (2004). Content analysis: An introduction to its methodology (2nd ed.). Sage.
   Google Scholar
• Laud, G., Bove, L., Ranaweera, C., Leo, W., Sweeney, J., & Smith, S. (2019). Value co-destruction: A typology of resource misintegration manifestations. Journal of Services Marketing, 33(7), 866–889. https://doi.org/10.1108/JSM-01-2019-0022
   Web of Science ®Google Scholar
• Locker, D. (1983). Disability and disadvantage. Tavistock Publications.
   Google Scholar
• Mason, M. J., & Pavia, T. M. (2006). When the family system includes disability: Adaptation in the marketplace. Journal of Marketing Management, 22(9/10), 1009–1030. https://doi.org/10.1362/026725706778935637
   Google Scholar
• MasterClass. (2021) What is a vignette in literature? https://www.masterclass.com/articles/what-is-a-vignette-in-literature-defining-the-literary-device-plus-5-tips-on-writing-vignettes
   Google Scholar
• Mathwick, C., Malhotra, N. and Rigdon, E. (2001), “Experiential value: conceptualisation, measurement and application in the catalog and Internet shopping environment”, Journal of Retailing, Vol. 77 No. 1, pp. 39–56.
   Web of Science ®Google Scholar
• Mavromaras, K., Moskos, M., Mahuteau, L. I., Goode, A., Walton, H., Smith, L., Wei, Z., & Flavel, J. (2018) Evaluation of the NDIS: Final report. National Institute of Labour Studies. https://apo.org.au/sites/default/files/resource-files/2018-04/apo-nid143516_1.pdf
   Google Scholar
• McColl-Kennedy, J. R., Vargo, S. L., Dagger, T. S., Sweeney, J. C., & Kasteren, Y. V. (2012). Health care customer value cocreation practice styles. Journal of Service Research, 15(4), 370–389. https://doi.org/10.1177/1094670512442806
   Web of Science ®Google Scholar
• McDougall, G. H., & Levesque, T. J. (1994). A revised view of service quality dimensions: An empirical investigation. Journal of Professional Service Marketing, 11(1), 189–209. https://doi.org/10.1080/15332969.1994.9985149
   Google Scholar
• Miles, M. B., & Huberman, M. (1994). Qualitative data analysis: An expanded sourcebook. Sage Publications.
   Google Scholar
• Morris, J. (1991). Pride against prejudice. Women’s Press.
   Google Scholar
• Mulcahy, R.F. (2015), “A game of balance and disguise: examining experiential value and game attributes in social marketing m-games”, Doctoral dissertation, Queensland, University of Technology.
   Google Scholar
• Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813–818. https://doi.org/10.1016/j.jbusres.2013.11.050
   Web of Science ®Google Scholar
• NDIS. (2016, November). NDIS market approach: Statement of opportunity and intent. National Disability Insurance Scheme. https://www.ndis.gov.au/media/448/download?attachment
   Google Scholar
• Needham, C., & Dickinson, H. (2018). ‘Any one of us could be among that number’: Comparing the policy narratives for individualized disability funding in Australia and England. Social Policy & Administration, 52(3), 731–749. https://doi.org/10.1111/spol.12320
   Web of Science ®Google Scholar
• Neuendorf, K. A. (2001). The content analysis guidebook. Sage.
   Google Scholar
• Oliver, M. (1983). Social work with disabled people. Macmillan.
   Google Scholar
• Oliver, M. (1990). The politics of disablement. Macmillan.
   Google Scholar
• Oliver, M. (1996). Understanding disability: From theory to practice. Macmillan.
   Google Scholar
• Oliver, M. (2004). The social model in action: If I had a hammer. In Implementing the social model of disability: Theory and research. The Disability Press. Retrieved August 10, 2021 fromhttps://www.disabilityequalityactlabour.org/the-social-model-in-action-if-i-had-a-hammer/
   Google Scholar
• Oliver, M. (2013). The social model of disability: Thirty years on. Disability & Society, 28(7), 1024–1026. https://doi.org/10.1080/09687599.2013.818773
   Web of Science ®Google Scholar
• Patton, M. Q. (1990). Qualitative evaluation and research methods (2nd ed.). Sage Publications.
   Google Scholar
• Pattyn, E., Werbrouck, A., Gemmel, P., & Trybou, J. (2021). The impact of cash-for-care schemes on the uptake of community-based and residential care: A systematic review. Health Policy, 125(3), 363–374. https://doi.org/10.1016/j.healthpol.2020.11.002
   PubMed Web of Science ®Google Scholar
• Pavia, T. M., & Mason, M. J. (2012). Inclusion, exclusion and identity in the consumption of families living with childhood disability. Consumption Markets & Culture, 15(1), 87–115. https://doi.org/10.1080/10253866.2011.637753
   Web of Science ®Google Scholar
• Plé, L., Chumpitaz Cáceres, R., & Harris, L. (2010). Not always co-creation: Introducing interactional co-destruction of value in service-dominant logic. Journal of Services Marketing, 24(6), 430–437. https://doi.org/10.1108/08876041011072546
   Web of Science ®Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
   Google Scholar
• Randle, M., Grun, B., & Dolnicar, S. (2021). On the heterogeneity of preferences for disability services. Journal of Nonprofit & Public Sector Marketing, 35(1), 47–64.
   Web of Science ®Google Scholar
• Randle, M., & Zainuddin, N. (2021). Value creation and destruction in the marketisation of human services. Journal of Services Marketing, 36(3), 326–339. https://doi.org/10.1108/JSM-10-2019-0424
   Web of Science ®Google Scholar
• Randle, M. and Zainuddin, N. (2022). Value creation and destruction in the marketisation of human services. Journal of Services Marketing, Vol. 36 No. 3, pp. 326–339.
   Web of Science ®Google Scholar
• Reeve, D. (2002). Negotiating psycho-emotional dimensions of disability and their influence on identity constructions. Disability and Society, 17(5), 493–508. https://doi.org/10.1080/09687590220148487
   Web of Science ®Google Scholar
• Reeve, D. (2004). Psycho-emotional dimensions of disability and the social model. In C. Barnes & G. Mercer (Eds.), Implementing the social model of disability: Theory and research (pp. 87–112). The Disability Press.
   Google Scholar
• Rosenbaum, M., Corus, C., Ostrom, A., Anderson, L., Fisk, R., Gallan, A., Giraldo, M., Mende, M., Mulder, M., Rayburn, S., Shirahada, K., & Williams, J. (2011). Conceptualization and aspirations of transformative service research. Journal of Research for Consumers, Pace University Marketing Research Paper No. 2016/03.
   Google Scholar
• Rosenbaum, M. S., Seger-Guttmann, T., & Giraldo, M. (2017). Commentary: Vulnerable consumers in service settings. Journal of Services Marketing, 31(4/5), 309–312. https://doi.org/10.1108/JSM-05-2017-0156
   Web of Science ®Google Scholar
• Schultz, A. (2021, July 21). No wonder trust is broken: Everything that’s gone wrong with the NDIS. Crikey. https://www.crikey.com.au/2021/07/22/everything-thats-gone-wrong-with-ndis/.
   Google Scholar
• Shakespeare, T. (2004). Social models of disability and other life strategies. Scandinavian Journal of Disability Research, 6(1), 8–21. https://doi.org/10.1080/15017410409512636
   Google Scholar
• Shakespeare, T. (2017). The social model of disability. In L. J. Davis (Ed.), The disability studies Reader (5th ed., pp. 195–203). Routledge.
   Google Scholar
• Shakespeare, T., & Watson, N. (2001). The social model of disability: An outdated ideology? In S. N. Barnartt & B. M. Altman (Eds.), Exploring theories and expanding methodologies: Where we are and where we need to go (Research in social science and disability, vol. 2) (pp. 9–28). Emerald Group Publishing Limited.
   Google Scholar
• Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
   Web of Science ®Google Scholar
• Smith, J.B. and Colgate, M. (2007), “Customer value creation: a practical framework”, Journal of Marketing Theory and Practice, Vol. 15, No. 1, pp. 7–23.
   Google Scholar
• Stewart Loane, S., & D’Alessandro, S. (2013). Peer-to-peer value through social capital in an online motor neuron disease community. Journal of Nonprofit & Public Sector Marketing, 25(2), 164–185. https://doi.org/10.1080/10495142.2013.785736
   Google Scholar
• Strauss, A., & Corbin, J. (1994). Grounded theory methodology. In N. Denzin & Y. Lincoln (Eds.), Handbook of qualitative research (pp. 273–285). Sage.
   Google Scholar
• Swain, J., & French, S. (2000). Towards an affirmation model of disability. Disability & Society, 15(4), 569–582. https://doi.org/10.1080/09687590050058189
   Web of Science ®Google Scholar
• Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
   Web of Science ®Google Scholar
• Syed, M., & Nelson, S. C. (2015). Guidelines for establishing reliability when coding narrative data. Emerging Adulthood, 3(6), 375–387. https://doi.org/10.1177/2167696815587648
   Web of Science ®Google Scholar
• Tanner, E. C., & Su, L. (2019). Reducing perceived vulnerability to increase utilization of nonprofit services. Journal of Services Marketing, 33(3), 344–355. https://doi.org/10.1108/JSM-12-2017-0434
   Web of Science ®Google Scholar
• Terzi, L. (2004). The social model of disability: A philosophical critique. Journal of Applied Philosophy, 21(2), 141–157. https://doi.org/10.1111/j.0264-3758.2004.00269.x
   Google Scholar
• Thomas, C. (2007). “Sociologies of disability”, impairment and chronic illness: Ideas in disability studies and medical sociology. Palgrave.
   Google Scholar
• Victorian Government. (2015). National disability insurance scheme: The aims of the NDIS. https://www.betterhealth.vic.gov.au/health/servicesandsupport/national-disability-insurance-scheme-ndis#the-aim-of-the-ndishttps://www.betterhealth.vic.gov.au/health/servicesandsupport/national-disability-insurance-scheme-ndis
   Google Scholar
• Waitt, G., Harada, T., & Birtchnell, T. (2023). Towards an assemblage approach to mobile disability politics. Social and Cultural Geography, 1–18. https://doi.org/10.1080/14649365.2023.2178665
   Web of Science ®Google Scholar
• Warr, D., Dickinson, H., Olney, S., Hargrave, J., Karanikolas, A., Kasidis, V., Katsikis, G., Ozge, J., Peters, D., Wheeler, J., & Wilcox, M. (2017). Choice, control and the NDIS. University of Melbourne.
   Google Scholar
• White, D. E., Oelke, N. D., & Friesen, S. (2012). Management of a large qualitative data set: Establishing trustworthiness of the data. International Journal of Qualitative Methods, 11(3), 244–258. https://doi.org/10.1177/160940691201100305
   Web of Science ®Google Scholar
• Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153. https://doi.org/10.1007/BF02894350
   Web of Science ®Google Scholar
• Yu, H., Tullio-Pow, S., & Akhtar, A. (2015). Retail design and the visually impaired: A needs assessment. Journal of Retailing and Consumer Services, 24(1), 121–129. https://doi.org/10.1016/j.jretconser.2015.03.001
   Web of Science ®Google Scholar
• Zainuddin, N., & Gordon, R. (2020). Value creation and destruction in social marketing services: A review and research agenda. Journal Fo Services Marketing, 34(3), 347–361.
   Web of Science ®Google Scholar
• Zainuddin, N., Previte, J. and Russell-Bennett, R. (2011), “A social marketing approach to value creation in a well-women’s health service”, Journal of Marketing Management, Vol. 27 No. 3/4, pp. 361–385.
   Google Scholar
• Zainuddin, N., Robinson, J., Algie, J., & Randle, M. (2021). Defining and explicating value re-creation to solve marketplace problems for consumers with vulnerabilities. Journal of Services Marketing, 35(6), 807–820. https://doi.org/10.1108/JSM-07-2020-0316
   Web of Science ®Google Scholar
• Zainuddin, N., Russell-Bennett, R., Previte, J., & Dibb and Marylyn Carrigan, S. (2013). ‘The value of health and wellbeing: An empirical model of value creation in social marketing. European Journal of Marketing, 47(9), 1504–1524. https://doi.org/10.1108/EJM-10-2011-0564
   Web of Science ®Google Scholar
• Zainuddin, N., Tam, L., & McCosker, A. (2016). Serving Yourself: Value self-creation in health care service. Journal of Services Marketing, Vol. 30, No. 6, pp. 586–600.
   Web of Science ®Google Scholar